Ads of the World

Ads of the World™ an All Creative World site

L'effet pei: Guy

L'effet pei: Guy
Your rating: None Average: 3.7 (20 votes)

The original gecko

Advertising Agency: Luvi Ogilvy, France, Reunion Island
Creative Director / Art Director / Copywriter: Philippe Amsallem
Photographer: Le Studio
Published: May 2008

20 Comments

SeanMartin's picture

Y'know, if you're gonna go for a Photoshop illusion, go all the way or go home.

Where's the shadowing under the lock?

Where's the shadowing *on* the lock?

Why not use the shirt button hole right underneath?

Guest commenter's picture

wtf

snolet's picture 106 pencils

Idea = OK
Photoshop = NO

By the way, where's the keyhole? It's for the concept? We cannot unlock it? The guy will wear that same shirt forever! Hummmm...

Guest commenter's picture

really bad photoshop. where's the shadow ????

STRTLRS's picture 1590 pencils

Where's the keyhole!!!

www.storytellerscreative.com

..............................................

‎. . . . . .. . . . . . . . . . . ,.-‘”. . . . . . . . . .``~.,
. . . . . . . .. . . . . .,.-”. . . . . . . . . . . . . . . . . .“-.,
. . . . .. . . . . . ..,/. . . . . . . . . . . . . . . . . . . . . . . ”:,
. . . . . . . .. .,?. . . . . . . .......... . . . . . . . . . . . . . . . . . . .\,
. . . . . . . . . /. . . . . . . . . . . . . . . . . . . . . . . . . . . . ,}
. . . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . . ,:`^`.}
. . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . ,:”. . . ./
. . . . . . .?. . . __. . . . . . . . . . . . . . . . . . . . :`. . . ./
. . . . . . . /__.(. . .“~-,_. . . . . . . . . . . . . . ,:`. . . .. ./
. . . . . . /(_. . ”~,_. . . ..“~,_. . . . . . . . . .,:`. . . . _/
. . . .. .{.._$;_. . .”=,_. . . .“-,_. . . ,.-~-,}, .~”; /. .. .}
. . .. . .((. . .*~_. . . .”=-._. . .“;,,./`. . /” . . . ./. .. ../
. . . .. . .\`~,. . ..“~.,. . . . . . . . . ..`. . .}. . . . . . ../
. . . . . .(. ..`=-,,. . . .`. . . . . . . . . . . ..(. . . ;_,,-”
. . . . . ../.`~,. . ..`-.. . . . . . . . . . . . . . ..\. . /\
. . . . . . \`~.*-,. . . . . . . . . . . . . . . . . ..|,./.....\,__
,,_. . . . . }.>-._\. . . . . . . . . . . . . . . . . .|. . . . . . ..`=~-,
. .. `=~-,_\_. . . `\,. . . . . . . . . . . . . . . . .\
. . . . . . . . . .`=~-,,.\,. . . . . . . . . . . . . . . .\
. . . . . . . . . . . . . . . . `:,, . . . . . . . . . . . . . `\. . . . . . ..__
. . . . . . . . . . . . . . . . . . .`=-,. . . . . . . . . .,%`>--==``
. . . . . . . . . . . . . . . . . . . . _\. . . . . ._,-%. . . ..`..

Guest commenter's picture

Yeh! you'r rightlook. and the neck looks weird.

picopalqlea's picture 983 pencils

hehehe.... what happened to his ears? they look so small... it's funny.

Fontanero's picture 24 pencils

where is the hole in the padlock for the key?

barcreativo.com's picture 2752 pencils
Hibon's picture 3612 pencils

This could be much better, i agree with all the " photoshop" specialist's, but let's stuck to the most important thing on a ad >>>the IDEA! and this is good.

Simple ideas are the best !

SeanMartin's picture

The IDEA could be wonderful as all hell, but if the EXECUTION fails it, then what's the point? That's like saying, "Hey, I should play at Carnegie Hall!" all the while forgetting that, gee, I cant play the piano.

Rookieoftheyear's picture 38 pencils

I'm sorry what's the idea here?

hard_core's picture 146 pencils

I'm sorry but I don't get the idea. There is a lock on the shirt with a gecko okaaaaaaaay?

singye's picture 182 pencils

the lock goes through the skin and the shirt button hole and locks, the idea is you don't get to take the shirt off (i think)

Wyvie's picture 76 pencils

I'm afarid I don't get the lock thing either. For the woman, I thought perhaps it was locked on to a nipple ring or something, except that it was oddly placed for that.

Why on earth there's a relatively badly drawn lock dangling (with no weight) from his button hole, I have no idea. If it locked the front together, then sure, I could get that. But as it is? Right over my head. Anyone care to explain it?

Hibon's picture 3612 pencils

Hey...open your minds lads. The idea is related to the original gecko....it belongs only to him (lock it up), i will also lock up my comments on this ad. NEXT !!!

Simple ideas are the best !

Guest commenter's picture

i agree about the photoshop and the idea and i also say it is disgusting............YUCK!!!!

Guest commenter's picture

Miserable photoshop work. Coulda' been a strong visual though.

Guest's picture

fagggggggggggggggggeeeeeeeeeeeettttttttttttttttttttttt

Hibon's picture 3612 pencils

Just received a email today from adsoftheworld to see this stupid comment from a stupid guest.WTF ?

Simple ideas are the best !

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.