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Ledo: Snowtrees

Ledo: Snowtrees
Your rating: None Average: 6.3 (38 votes)

Fresh vegetables, throughout the year.

Advertising Agency: Bruketa&Zinic OM, Croatia
Creative Directors: Davor Bruketa, Nikola Zinic
Art Director, Designer: Nives Teskera
Photographer: Petar Pavesic
Account Manager: Danijela Delic

18 Comments

Vincent.Lu's picture 8 pencils

Not bad.

Guest's picture

not good

Peterrr's picture 108 pencils

not bad + not good = nothing

tirthomitro's picture 2186 pencils

great argument guys.
keep going.

they showed me a picture & i laughed
dignity has never been photographed

Dev Kumar's picture 834 pencils
4

More frozen than fresh. That's not good enough.

CurryJ's picture 959 pencils

'Evergreen' mean anything? Green vegetables would work just as well. A little thinking goes a looooong way...

================================================
I think; therefore I am

matushacker's picture 45 pencils

copy does not match with artdirection....and this vegetables does no look tasteful at all..

alexander_bickov's picture 3323 pencils

Not fresh

Arkadiusz's picture 509 pencils
6

Godlooking ad, nice concept, but... fresh or frozen?

dearabby's picture 108 pencils

I'm with you on that. I love the graphic. It's really eye-catching, but doesn't convey "fresh" as much as it does "frozen".

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

Oussama Black Knight's picture 98 pencils

to show freshness on vegetables, try to find somthing different

Inspiration exists, but it has to find us working

dave.swanson's picture 127 pencils

maybe if the freshness was popping from the frozen it might make more sense. but here all i sse is "frozen veggies"

Guest's picture

Yep, I'm with dave.swanson. I wasn't certain what the concept was. It comes off as frozen snowy cauliflower... not so sure that cauliflower grows in the snow, that I want to eat frozen cauliflower (which sucks), or that this conveys fresh by any means. It's pretty, but what does it sell?

cp's picture 354 pencils

i agree the idea's there in the copy but with all respect the art doesnt really sync

frozen veggies throughout the year, is that really "freshness" ?

bayron1989's picture

Me gusta la direccion de arte, es interesante. Pero hay algo que no me cuadra con en el copy. Me da frio comerme esos arbolitos, jeje.

Guest's picture
3

i dont think so...they are more like plastic injeted vegetables....nothing to do with the fresh green concept.

Guest's picture

DONE!!!!

Guest's picture

well
good job

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