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Needle

Agency: 
Published/Aired: 
January 2009
Description: 

Improve your vision.

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Director / Art Director: Jérôme Gonfond
Photographer: Ilario & Magali
Retoucher: La souris sur le gâteau
Copywriter: Yannick Savioz

Comments (13)

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Highest Rated

Guest's picture
Guest

yawn

Guest's picture
Guest

Why also the hands are bigger?

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Because they're also within the field of vision of the lens.
I know what you're trying to get at, but the execution is technically correct. I've worked on a similar account in the past, and they're very sensitive to accurately portraying the benefit in the visual.

I think this is pretty sweet.

Guest's picture
Guest

seen 100000 before camon !!

Guest's picture
Guest

Muy buena dirección de arte.
La idea me recuerda un aviso de La Facultad (Ecuador) en los que sale una aguja gigante en un pajar.
Esto de hacer las cosas grandes para decir que las vas a ver mejor, no es muy nuevo.

http://javoramirez.wordpress.com/

TRICKY's picture
TRICKY
Activity Score 3954

her husband must be the luckiest man alive or dead

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

You see better so what you see is bigger...
Not a great insight.
And done to death.

TRICKY's picture
TRICKY
Activity Score 3954

ok why would you make the big hands when the prob is in the needle hole....... so why not make just the hold and needle bigger ?

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest
Guest's picture
Guest

first idea, i'm agree

i am zero's picture
i am zero
Activity Score 142

WONDER BRA CAMPAIGN

ditto!

pashya is zero

mark3r's picture
mark3r
Activity Score 1949

Made me laugh and the art direction is great.

JORDI's picture
JORDI
Activity Score 96

Mucho mejor que el otro.

Guest's picture
Guest

yawn

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