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Agency: 
Published/Aired: 
January 2009
3033
Description: 

Print advertisment created by Grey, France for Lect Up, within the category: Personal Accessories.

Improve your vision.

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Director / Art Director: Jérôme Gonfond
Photographer: Ilario & Magali
Retoucher: La souris sur le gâteau
Copywriter: Yannick Savioz

Comments (20)

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Highest Rated

NASEERov's picture
NASEERov
Activity Score 30

I like the concept and the execution, although the foot looks creepy a littel bit...
But still this kind of ad that would stop me

izmild's picture
izmild
Activity Score 770

Good concept. But the image a little bit horrified me.

Guest's picture
Guest

Gran dirección de arte.
El concepto es bastante sencillo, pero funciona.

http://javoramirez.wordpress.com/

Ahasan's picture
Ahasan
Activity Score 32

nice, like the idea and execution...

Guest's picture
Guest

concept is too good, execution also

TRICKY's picture
TRICKY
Activity Score 3954

big foot has a wife

The man who stops advertising to save money is like the man who stops the clock to save time

everartz's picture
everartz
Activity Score 7609

LOL!!!
--
Everartz

| everartz |

Guest's picture
Guest

This is not "bigger the logo" but "find the logo". Funny ad but i have a feeling that i have seen something similar in adsoftheworld already ?

Guest's picture
Guest

i think you're referring to the "WONDERBRA" ads showing young men of average built showing their huge, out-of-proportion (similar to the foot of the woman shown up there in the ad) hands.
but unlike a lift this idea is a direct inspiration from the WONDERBRA ads. a good idea applied after adapting it to another category/product becomes a good idea. at least, that's what i think. not that anyone has to agree.

Guest's picture
Guest

I agree with you. I just had the feeling...."you gave me the answer" tks

Guest's picture
Guest

I totally agree with the last comentarie. Everything, every creation is inspired by others, and even the most "original" idea, is inspire to another creations. I love the idea, and I bet that sell lenses

Ramezani's picture
Ramezani
Activity Score 315
Guest's picture
Guest
Ramezani's picture
Ramezani
Activity Score 315

The Visual isn´t new.
but i like the idea.
not the execution.
i think the perspective is false...
would be much better, if you think on your hands.

Guest's picture
Guest
tuverdad's picture
tuverdad
Activity Score 22

muy bueno

Guest's picture
Guest

reflection in the mirror looks wrong

Grrrr's picture
Grrrr
Activity Score 1961

Yes it is, yes it is, oh yes it is, yeah!

rodro's picture
rodro
Activity Score 47

Ok, this is good, but Ivan, whyTF it is in Automotive ???

ivan's picture
ivan

Thanks:)

NASEERov's picture
NASEERov
Activity Score 30

I like the concept and the execution, although the foot looks creepy a littel bit...
But still this kind of ad that would stop me

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