Lect Up lenses: Needle
Improve your vision.
Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Director / Art Director: Jérôme Gonfond
Photographer: Ilario & Magali
Retoucher: La souris sur le gâteau
Copywriter: Yannick Savioz
13 Comments
Why also the hands are bigger?
Because they're also within the field of vision of the lens.
I know what you're trying to get at, but the execution is technically correct. I've worked on a similar account in the past, and they're very sensitive to accurately portraying the benefit in the visual.
I think this is pretty sweet.
seen 100000 before camon !!
Muy buena dirección de arte.
La idea me recuerda un aviso de La Facultad (Ecuador) en los que sale una aguja gigante en un pajar.
Esto de hacer las cosas grandes para decir que las vas a ver mejor, no es muy nuevo.
http://javoramirez.wordpress.com/
her husband must be the luckiest man alive or dead
The man who stops advertising to save money is like the man who stops the clock to save time
You see better so what you see is bigger...
Not a great insight.
And done to death.
ok why would you make the big hands when the prob is in the needle hole....... so why not make just the hold and needle bigger ?
The man who stops advertising to save money is like the man who stops the clock to save time
the first idea
www.yoshirosans.blogspot.com
first idea, i'm agree
WONDER BRA CAMPAIGN
ditto!
pashya is zero
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i am zero
Made me laugh and the art direction is great.
:::MARK3R:::
Mucho mejor que el otro.
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better quicktime...
yawn