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Lect Up lenses: Nails

Lect Up lenses: Nails
Your rating: None Average: 6.6 (41 votes)

Improve your vision.

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Director / Art Director: Jérôme Gonfond
Photographer: Ilario & Magali
Retoucher: La souris sur le gâteau
Copywriter: Yannick Savioz

20 Comments

izmild's picture 772 pencils

Good concept. But the image a little bit horrified me.

Guest's picture

Gran dirección de arte.
El concepto es bastante sencillo, pero funciona.

http://javoramirez.wordpress.com/

Ahasan's picture 32 pencils

nice, like the idea and execution...

Guest's picture

concept is too good, execution also

TRICKY's picture 3932 pencils

big foot has a wife

The man who stops advertising to save money is like the man who stops the clock to save time

everartz's picture 7590 pencils

LOL!!!
--
Everartz

| Everartz |

Guest's picture
4

This is not "bigger the logo" but "find the logo". Funny ad but i have a feeling that i have seen something similar in adsoftheworld already ?

Guest's picture

i think you're referring to the "WONDERBRA" ads showing young men of average built showing their huge, out-of-proportion (similar to the foot of the woman shown up there in the ad) hands.
but unlike a lift this idea is a direct inspiration from the WONDERBRA ads. a good idea applied after adapting it to another category/product becomes a good idea. at least, that's what i think. not that anyone has to agree.

Guest's picture

I agree with you. I just had the feeling...."you gave me the answer" tks

Guest's picture

I totally agree with the last comentarie. Everything, every creation is inspired by others, and even the most "original" idea, is inspire to another creations. I love the idea, and I bet that sell lenses

Ramezani's picture 313 pencils
Guest's picture

i have another link...http://adsoftheworld.com/files/images/roytable.thumbnail.jpg

Ramezani's picture 313 pencils

The Visual isn´t new.
but i like the idea.
not the execution.
i think the perspective is false...
would be much better, if you think on your hands.

Guest's picture
tuverdad's picture 22 pencils
3

muy bueno

Guest's picture

reflection in the mirror looks wrong

Grrrr's picture 290 pencils

Yes it is, yes it is, oh yes it is, yeah!

Tuyo Jydtep

rodro's picture 47 pencils

Ok, this is good, but Ivan, whyTF it is in Automotive ???

ivan's picture

Thanks:)

NASEERov's picture 30 pencils

I like the concept and the execution, although the foot looks creepy a littel bit...
But still this kind of ad that would stop me

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