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Lect Up lenses: Nails

Lect Up lenses: Nails
Your rating: None Average: 6.5 (37 votes)

Improve your vision.

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Director / Art Director: Jérôme Gonfond
Photographer: Ilario & Magali
Retoucher: La souris sur le gâteau
Copywriter: Yannick Savioz

Comments

izmild's picture 772 pencils
izmild | Sat, 2009-01-24 19:07

Good concept. But the image a little bit horrified me.

izmild
http://uniquetvcomm.blogspot.com

Guest's picture
Guest | Sun, 2009-01-25 00:59

Gran dirección de arte.
El concepto es bastante sencillo, pero funciona.

http://javoramirez.wordpress.com/

Ahasan's picture 32 pencils
Ahasan | Sun, 2009-01-25 01:40

nice, like the idea and execution...

Guest's picture
Guest | Sun, 2009-01-25 02:21

concept is too good, execution also

TRICKY's picture 3910 pencils
TRICKY | Sun, 2009-01-25 03:25

big foot has a wife

The man who stops advertising to save money is like the man who stops the clock to save time

everartz's picture 6428 pencils
everartz | Mon, 2009-01-26 03:36

LOL!!!
--
Everartz

| Everartz |

Guest's picture
Guest | Sun, 2009-01-25 05:02
4

This is not "bigger the logo" but "find the logo". Funny ad but i have a feeling that i have seen something similar in adsoftheworld already ?

Guest's picture
Guest | Sun, 2009-01-25 09:24

i think you're referring to the "WONDERBRA" ads showing young men of average built showing their huge, out-of-proportion (similar to the foot of the woman shown up there in the ad) hands.
but unlike a lift this idea is a direct inspiration from the WONDERBRA ads. a good idea applied after adapting it to another category/product becomes a good idea. at least, that's what i think. not that anyone has to agree.

Guest's picture
Guest | Mon, 2009-01-26 13:47

I agree with you. I just had the feeling...."you gave me the answer" tks

Guest's picture
Guest | Sun, 2009-01-25 18:35

I totally agree with the last comentarie. Everything, every creation is inspired by others, and even the most "original" idea, is inspire to another creations. I love the idea, and I bet that sell lenses

Ramezani's picture 242 pencils
Ramezani | Mon, 2009-01-26 08:04

I have the link...

http://www.adverbox.com/media/watermark.php?src=campaigns/2006/11/Wond...

Guest's picture
Guest | Thu, 2009-01-29 13:37

i have another link...http://adsoftheworld.com/files/images/roytable.thumbnail.jpg

Ramezani's picture 242 pencils
Ramezani | Mon, 2009-01-26 08:06

The Visual isn´t new.
but i like the idea.
not the execution.
i think the perspective is false...
would be much better, if you think on your hands.

Guest's picture
Guest | Mon, 2009-01-26 11:52

Love it.

www.escribiendoconsilencio.blogspot.com

tuverdad's picture 22 pencils
tuverdad | Mon, 2009-01-26 12:26
3

muy bueno

Guest's picture
Guest | Tue, 2009-01-27 02:40

reflection in the mirror looks wrong

Grrrr's picture 290 pencils
Grrrr | Tue, 2009-01-27 06:39

Yes it is, yes it is, oh yes it is, yeah!

Tuyo Jydtep

rodro's picture 47 pencils
rodro | Fri, 2009-01-30 11:33

Ok, this is good, but Ivan, whyTF it is in Automotive ???

ivan's picture
ivan | Sat, 2009-01-31 14:39

Thanks:)

NASEERov's picture 30 pencils
NASEERov | Mon, 2009-02-02 00:53

I like the concept and the execution, although the foot looks creepy a littel bit...
But still this kind of ad that would stop me

WE REACH THE SKY

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