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18 comments

Spanky's picture
Spanky
4898 pencils

too many similar campaigns have already been done with book covers. that said, they don't need the first three books.

ps... when the art director, illustrator and photographer are one in the same, it's a bit of a giveaway that it's a scam ad.

RexMayers's picture
RexMayers

pps... Get lost Spunk breath.

Art directors with "art director" skills do exist. maybe you should get some, girls love a guy with skills.

and stop going through Ads of the world sniffing out scam work to expose it. and ill stop going through Ads of the world looking for art directors like you who can only produce, big image, small line... SMALLER I SAID, art direction.

proverbialthought's picture
proverbialthought
278 pencils

I agree. I think it would have been funnier if they had just used the last book. Maybe they were afraid that the majority of people wouldn't have gotten the joke though.

--

apy's picture
apy
9 pencils

Sorry to be an art director who can draw and take photos!!! (I'm Yoann Plard)

Spanky, go to :
http://www.infopresse.com/concourscrea/resultats/2007/
at "affichage" and "intèrieur-campagne" and you'll see that is not a scam ad like you said.

We wan a prize for this. Hater!

Don't worry, be apy!!!

hang-the-dj's picture
hang-the-dj
1262 pencils

Try not to pay too much attention to Spanky, he loves it when people buy into his pathetic arguments.

This is a great campaign Yoann, well done.

Spanky's picture
Spanky
4898 pencils

you can draw. but you're not much of a photographer. regardless, this idea has been done multiple times.

Disco Munky's picture
Disco Munky
3900 pencils

It figures that this is where you'd end up.

You just can't not say anything.

You remind me of a child with an encyclopaedia. You think you know. But you don't know.

Keep you teeth behind your gums and move on. You smell of sour grapes.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

dear dipshit,

this is an open forum. if people post their work here, it's open to all feedback, good and bad. this idea has been done repeatedly. if she's going to put it in her book, she might as well know that now. because she's going to hear it later. if you don't like it, kindly go fuck yourself.

your friend,
spanky

Disco Munky's picture
Disco Munky
3900 pencils

Whatever tiny. You still remind me of a child. All I need to do is say "Do" and you'll say "Don't"

Doin' it for the points

panasit's picture
panasit
687 pencils

Books that don't get around die

I know it's grammatically correct, but it sounds weird.

-Tung
--good idea is enemy of great idea

Rog's picture
Rog
6094 pencils

Agreed, panasit. ;)

>>>> That's not an ad. THIS is an ad.

Dalbir Singh's picture
Dalbir Singh
552 pencils

Perhaps there was a more interesting execution with a more popular book and with only one book cover. For example: 3 little pigs, but they are all bony and starving on the cover. (henrick, who ever you are, stop spamming my site, I am doing it anyways).

Dalbir
www.AdOfDaMonth.com

Stigset's picture
Stigset
1456 pencils

I like these. Good job Yoann.

apy's picture
apy
9 pencils

Thanks everybody :)
Versions with only the last book exist also!

Don't worry, be apy!!!

Sushovan's picture
Sushovan

this is so funny because the old man looks like my grand father who died two days ago.

Andy Schlong Daphong Wrong's picture
Andy Schlong Da...

yeah, hehe, this gives it an extra twist.

Andy Schlong Daphong Wrong

Guest's picture
Guest

I'm not in advertising but since my brother is he keeps visiting this site so I happen to check it out once in a while.

I'm a bit confused about the ad though. I love reading. But I don't understand if I'm supposed to feel sorry for Hemingway or for old books. And isn't this a classic? It's almost like saying if you don't buy a DVD/ video etc of 'Gone with the wind' it will die. That's a bit ridiculous isn't it?

And seriously if I'm not a reader then I can't be bothered saving a dying book. And if I am a reader then I could've read it already so I won't buy it and if I haven't read it yet I'm just not interested.

Do forgive my advertising ignorance, I'm just talking about it as I see it.

Cheers.

Guest No 1.346.971.005.321.375's picture
Guest No 1.346....

i love you.

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