Leatherman Mini Tools: Prison
Advertising Agency: King, Sweden
Creative Director: Frank Hollingworth
Art Director: Tim Zastera
Copywriter: Patrick Herold
Photographer: Bohman & Sjöstrand
Published: May 2007
Via: 24
Advertising Agency: King, Sweden
Creative Director: Frank Hollingworth
Art Director: Tim Zastera
Copywriter: Patrick Herold
Photographer: Bohman & Sjöstrand
Published: May 2007
Via: 24
27 comments
I don't get it. ???
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In God I trust
Something about small tools cutting a small loaf of bread. I don't understand why this is happening though.
No, it's that the tools are so small, they could be hidden in the mini bread roll, and smuggled into the inmate so he could pick his lock, or hacksaw through his bars or something.
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It's only an ad.
www.aaasmith.blogspot.com
el insight del preso al cual su esposa le lleva un enorme pastel que dentro contiene una lima para romper barrotes, aquí es lo mismo pero con un pequeño pan, porque se supone que las herramientas son tan pequeñas que caben allí.
Usually tools are hidden within a loaf of bread. Here you need a small bread, because the tool is small.
Ivan Raszl, admin of AotW
you can hide the tool in a small loaf of bread. Never been to prison?
there's cliche about smuggling a file to the jail using bread. With this mini tool someone can provide it inside MINIbread.
It's well done of course, and it says that this minitool do the things which can be done by the bigger ones.
http://www.mixcloud.com/miko1aj/
I like this one. It even shows a pay-off for him, because he will be able to open it despite he's wearing handcuffs because it's so small.
oh, I always heard the tale as a cake, hiding the file in the cake. But maybe that's just the American version?
Good insight, the execution could be better, though. I like the line of thinking of this.
I chuckled.
After you all explained, I liked it. But does the prospect know all of this or am I being to stupid?
______________
In God I trust
You're obviously not stupid, but with every ad that references something there is a chance a certain percentage will not get it. But the rest will get the rewarding feeling of being in the know.
Ivan Raszl, admin of AotW
i dont see it being directly applicable tot he target... its a luxury priced item, i dunno, its a good idea, but it could be used for ANY mini multi-tool
briliant
love the coffe cup stains as well. nice.
so prison break...lol
* it's not how good you are. it's how good you want it to be *
This IS good.
This is a winner
One of the Best Ad I've seen in a long time. Really like the concept and execution! Well done.
can't get it
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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
Heja Sverige, once again. You guys are gävla good over there!
"Pastes like shit."
it's two germans though...
добро пожаловать и наслаждается!
The Prozac Republic®
добро пожаловать и наслаждается!
The Prozac Republic®
Okay, Germans are sehr gut too! :p
"Pastes like shit."
BUENISIMO.
"Aquí también se opina en español y em português".
"no silencies lo que no sabes expresar".
Magnífico!
5 top stars for this. When i saw this ad thumbnailed, it seemed to have a relation with a console, something like Playstation ads, because of his fingers position, but then... i saw the mini bread.... and i smiled.
Light is very well done as well. Cheers!
this idea is same: http://ccsp.com.br/novo/pop_pecas.php?id=8132
this idea is same: http://ccsp.com.br/novo/pop_pecas.php?id=8132