MarceloG's picture
820 pencils

I don't get it. ???
In God I trust

thirty6chambers's picture
1464 pencils

Something about small tools cutting a small loaf of bread. I don't understand why this is happening though.

A. J. SMITH's picture
2834 pencils

No, it's that the tools are so small, they could be hidden in the mini bread roll, and smuggled into the inmate so he could pick his lock, or hacksaw through his bars or something.

It's only an ad.

dookievil's picture
92 pencils

el insight del preso al cual su esposa le lleva un enorme pastel que dentro contiene una lima para romper barrotes, aquí es lo mismo pero con un pequeño pan, porque se supone que las herramientas son tan pequeñas que caben allí.

ivan's picture

Usually tools are hidden within a loaf of bread. Here you need a small bread, because the tool is small.

Ivan Raszl, admin of AotW

graah70's picture
2 pencils

you can hide the tool in a small loaf of bread. Never been to prison?

miko1aj's picture
3098 pencils

there's cliche about smuggling a file to the jail using bread. With this mini tool someone can provide it inside MINIbread.
It's well done of course, and it says that this minitool do the things which can be done by the bigger ones.

postman's picture
951 pencils

I like this one. It even shows a pay-off for him, because he will be able to open it despite he's wearing handcuffs because it's so small.

White Space's picture
White Space
86 pencils

oh, I always heard the tale as a cake, hiding the file in the cake. But maybe that's just the American version?

fractalrene's picture
1504 pencils

Good insight, the execution could be better, though. I like the line of thinking of this.

hang-the-dj's picture
1262 pencils

I chuckled.

MarceloG's picture
820 pencils

After you all explained, I liked it. But does the prospect know all of this or am I being to stupid?
In God I trust

ivan's picture

You're obviously not stupid, but with every ad that references something there is a chance a certain percentage will not get it. But the rest will get the rewarding feeling of being in the know.

Ivan Raszl, admin of AotW

Guest's picture

i dont see it being directly applicable tot he target... its a luxury priced item, i dunno, its a good idea, but it could be used for ANY mini multi-tool

grasshopper's picture
54 pencils

love the coffe cup stains as well. nice.

itch's picture
806 pencils

so prison break...lol

* it's not how good you are. it's how good you want it to be *

Andreas TM's picture
Andreas TM
129 pencils

This IS good.

rembrandt's picture
42 pencils

This is a winner

Hans Brinker's picture
Hans Brinker
4 pencils

One of the Best Ad I've seen in a long time. Really like the concept and execution! Well done.

Enas's picture
741 pencils

can't get it

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Tero Ylitalo's picture
Tero Ylitalo
625 pencils

Heja Sverige, once again. You guys are gävla good over there!

"Pastes like shit."

prozac_republic's picture
196 pencils

it's two germans though...

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

Tero Ylitalo's picture
Tero Ylitalo
625 pencils

Okay, Germans are sehr gut too! :p

"Pastes like shit."

Punch's picture
614 pencils


"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

Beatboxer's picture
1519 pencils


5 top stars for this. When i saw this ad thumbnailed, it seemed to have a relation with a console, something like Playstation ads, because of his fingers position, but then... i saw the mini bread.... and i smiled.

Light is very well done as well. Cheers!

Guest's picture
Guest's picture
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