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Vaccine Against Cancer

Agency: 
Published/Aired: 
February 2010
Description: 
Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriters: Flavio Pantigoso, José Miguel Rivera, Daniel de León
Art Directors: Christian Sánchez, Erick Galván
Agency Producer: Patricia de la Cuba
Assistant Producer: Andrea del Valle
Account Director: Eduardo Grisolle
Account Supervisors: Mariella Vélez, Carla Wilson
Client Approval: José Méndez, Erika Young

Comments (15)

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Highest Rated

Karelgp's picture
Karelgp
Activity Score 123

Buena, aunque nunca la vi.

Kateter's picture
Kateter
Activity Score 2029

this is strong!

great campaign.

pez's picture
pez
Activity Score 1802

The idea of selling the product in drugstores to increase fundraising is real real big!!
congratulations and respect for Peru!

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

Agreed pez - really complete campaign, and an interesting approach with the in-store idea. Only reservation is it promises a lot as a vaccine - It promises a cure. A small point considering the amount of thought and awareness-generation.

Alubia's picture
Alubia
Activity Score 54

Congrats, great job.

Hibon's picture
Hibon
Activity Score 3736

Very nice idea..i'm sure the brief was not easy but the result is great.

Simple ideas are the best !

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

It is completly different to the common approach of Cancer.
Most people think of cancer as a deadly sickness, but no one mentions how it can be prevented.
It reduces fear and calls for action. Lovely.

Madeinmelmac's picture
Madeinmelmac
Activity Score 116

CHEVERE!

monsieurange's picture
monsieurange
Activity Score 520

Muy buena idea, y hacen que la gente compre publicidad en la farmacia. jj

Naddeo's picture
Naddeo
Activity Score 71

Parabéns Flávio e Tin!
Abrz

Naddeo's picture
Naddeo
Activity Score 71

Parabéns Flávio e Tin!
Abrz

gmint7's picture
gmint7
Activity Score 2683

good brief

:::J:::

daniel_glezmilan's picture
daniel_glezmilan
Activity Score 284

Muy bueeno.
Felicidades.

kgeiger's picture
kgeiger
Activity Score 7287

Love the overall campaign, disliked the TVC and radio. All-in-all, big congrats to the team.

LeroyChristian's picture
LeroyChristian
Activity Score 392

VERY SMARRT!!

Karelgp's picture
Karelgp
Activity Score 123

Buena, aunque nunca la vi.

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