League Against Cancer: Vaccine Against Cancer
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Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriters: Flavio Pantigoso, José Miguel Rivera, Daniel de León
Art Directors: Christian Sánchez, Erick Galván
Agency Producer: Patricia de la Cuba
Assistant Producer: Andrea del Valle
Account Director: Eduardo Grisolle
Account Supervisors: Mariella Vélez, Carla Wilson
Client Approval: José Méndez, Erika Young
15 Comments
this is strong!
great campaign.
The idea of selling the product in drugstores to increase fundraising is real real big!!
congratulations and respect for Peru!
Agreed pez - really complete campaign, and an interesting approach with the in-store idea. Only reservation is it promises a lot as a vaccine - It promises a cure. A small point considering the amount of thought and awareness-generation.
Congrats, great job.
Very nice idea..i'm sure the brief was not easy but the result is great.
Simple ideas are the best !
It is completly different to the common approach of Cancer.
Most people think of cancer as a deadly sickness, but no one mentions how it can be prevented.
It reduces fear and calls for action. Lovely.
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CHEVERE!
Muy buena idea, y hacen que la gente compre publicidad en la farmacia. jj
Parabéns Flávio e Tin!
Abrz
Parabéns Flávio e Tin!
Abrz
good brief
:::J:::
Muy bueeno.
Felicidades.
www.danielglezmilan.blogspot.com
Love the overall campaign, disliked the TVC and radio. All-in-all, big congrats to the team.
VERY SMARRT!!
Buena, aunque nunca la vi.