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League Against Cancer: Vaccine Against Cancer

Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriters: Flavio Pantigoso, José Miguel Rivera, Daniel de León
Art Directors: Christian Sánchez, Erick Galván
Agency Producer: Patricia de la Cuba
Assistant Producer: Andrea del Valle
Account Director: Eduardo Grisolle
Account Supervisors: Mariella Vélez, Carla Wilson
Client Approval: José Méndez, Erika Young

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15 comments

Kateter's picture
Kateter
2020 pencils

this is strong!

great campaign.

pez's picture
pez
1718 pencils

The idea of selling the product in drugstores to increase fundraising is real real big!!
congratulations and respect for Peru!

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

Agreed pez - really complete campaign, and an interesting approach with the in-store idea. Only reservation is it promises a lot as a vaccine - It promises a cure. A small point considering the amount of thought and awareness-generation.

Alubia's picture
Alubia
54 pencils

Congrats, great job.

Hibon's picture
Hibon
3731 pencils

Very nice idea..i'm sure the brief was not easy but the result is great.

Simple ideas are the best !

brandingworthspreading's picture
brandingworthsp...
648 pencils

It is completly different to the common approach of Cancer.
Most people think of cancer as a deadly sickness, but no one mentions how it can be prevented.
It reduces fear and calls for action. Lovely.

Madeinmelmac's picture
Madeinmelmac
116 pencils

CHEVERE!

monsieurange's picture
monsieurange
520 pencils

Muy buena idea, y hacen que la gente compre publicidad en la farmacia. jj

Naddeo's picture
Naddeo
71 pencils

Parabéns Flávio e Tin!
Abrz

Naddeo's picture
Naddeo
71 pencils

Parabéns Flávio e Tin!
Abrz

gmint7's picture
gmint7
2685 pencils

good brief

:::J:::

daniel_glezmilan's picture
daniel_glezmilan
282 pencils

Muy bueeno.
Felicidades.

kgeiger's picture
kgeiger
7050 pencils

Love the overall campaign, disliked the TVC and radio. All-in-all, big congrats to the team.

LeroyChristian's picture
LeroyChristian
392 pencils

VERY SMARRT!!

Karelgp's picture
Karelgp
123 pencils

Buena, aunque nunca la vi.

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