League Against Cancer: Streets

Streets are more dangerous at 1. Use plenty of sunscreen from 11 A.M. to 3 P.M. Avoid skin cancer.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Copywriters: Daniel De León, Gino Bernabé
Art Director: Edher Espinoza
Head of Art: Christian Sánchez
Agency Producer: Michel Motte
Account Manager: Manuel Ahumada

3 comments

eins-eins-null's picture
eins-eins-null
867 pencils

i love the idea. but the headline should have made clear that it's a.m... no need for a double meaning here, it just confuses.

emiliete's picture
emiliete
646 pencils

Estoy de acuerdo, deberíais especificar que se trata de la 1P.M. o poner las 13:00h. Si no, no se sabe a cuál de las dos imágenes os estáis refiriendo.

fatmusic's picture
fatmusic

I think that's part of the idea, you have to close the circle. That's why you have a warning at the end that makes you realize that streets are more dangerous when the sun is in the sky.

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