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Published/Aired: 
October 2010
Description: 

Note: A wordplay is employed in the slogan based on the fact that in Slovak, the word cancer (rakovina) contains the word fault (vina).

Print advertisment created by Sofian, Slovakia for League against cancer, within the category: Public Interest, NGO.

Smoking? It will be your fault!

Advertising Agency: Sofian, Bratislava, Slovakia
Creative Director: T. Eliot Rostas
Art Directors: Marek Repka, Ivan Galanský
Copywriter: T. Eliot Rostas

Comments (9)

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Highest Rated

Guest's picture
Guest

try try try and thus will you try too hard.

Guest's picture
Guest

I think it´s a little bit forced.

k.app.ad's picture
k.app.ad
Activity Score 108

RIP nicepackaging!! nice packagingdesignads ?? it will be your fault !

Guest's picture
Guest

Respect. But texture could be more like a bedrock stone... (?)

reasonwhy's picture
reasonwhy
Activity Score 147

It's a why-not idea ... But i agree with Rajish kappad, should be better as packaging ...
Plus, your baseline sucks.

Don't tell me it would be my fault, i pay a lot of taxes, and all of you hypocrits are happy to have smokers.

Guest's picture
Guest

This camapaña was made by the Christian holy inquisition. Do not drink, do not fornicate, do not eat, only is accepted decorum.

Guest's picture
Guest

try try try and thus will you try too hard.

Guest's picture
Guest

would love to buy this RIP lighter lol!

Guest's picture
Guest

should be a real package lol

Guest's picture
Guest

nice art direction but poor idea ... i mean it would mean more if there was not fire ...

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