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Smartphone

Agency: 
Published/Aired: 
April 2012
Description: 

Print advertisment created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Give your fingers a better use. Examine yourself for testicular cancer.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Christian Sánchez
Creative Director: Jorge Soto
Copywriter: Alex Freundt
Art Director: Charlie Valderrama
Account Director: Manuel Ahumada
Agency Producer: Fiorella Barrantes

Comments (8)

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Highest Rated

vlads's picture
vlads
Activity Score 541

Y&R again close eyes. concept and execution. va!

kleenex's picture
kleenex
Activity Score 46931

I love the concept.

chuckieT's picture
chuckieT
Activity Score 680

Funny.

karruza's picture
karruza
Activity Score 290

pretty nice but i think its a potential well wasted, how about a text or info in the phone screen, just to give a surprise or "zoom-in" effect

morse's picture
morse
Activity Score 17691

Really great. Congrats!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalankji's picture
kalankji
Activity Score 229

why not vice verse? breast cancer awareness they insist males to do it.....

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

big up!

jackblack's picture
jackblack
Activity Score 2355

Like the concept. Fell down on the execution.

vlads's picture
vlads
Activity Score 541

Y&R again close eyes. concept and execution. va!

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