League Against Cancer: Smartphone

Give your fingers a better use. Examine yourself for testicular cancer.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Christian Sánchez
Creative Director: Jorge Soto
Copywriter: Alex Freundt
Art Director: Charlie Valderrama
Account Director: Manuel Ahumada
Agency Producer: Fiorella Barrantes

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8 comments

kleenex's picture
kleenex
26441 pencils

I love the concept.

chuckieT's picture
chuckieT
680 pencils

Funny.

karruza's picture
karruza
290 pencils

pretty nice but i think its a potential well wasted, how about a text or info in the phone screen, just to give a surprise or "zoom-in" effect

morse's picture
morse
15495 pencils

Really great. Congrats!

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kalankji's picture
kalankji
229 pencils

why not vice verse? breast cancer awareness they insist males to do it.....

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

big up!

jackblack's picture
jackblack
2261 pencils

Like the concept. Fell down on the execution.

vlads's picture
vlads
539 pencils

Y&R again close eyes. concept and execution. va!

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