League Against Cancer: Skin Cancer, Couple

Too much sun will ruin a moment.
Protect yourself from excess sun exposure.

Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Copywriter: Daniel Lobatón
Art Director: Christian Sánchez, Mirko Cuculiza
Agency Producer: Patricia de la Cuba
Photographer: Photo stock
Account Director: Eduardo Grisolle
Account Supervisor: Carla Wilson
Client Approval: José Méndez, Erika Young


Maddy's picture
54 pencils

i reallly like the whole presentation
good photography

perromalo's picture
429 pencils

Art direction is good. I don't feel the copy... Could have been more powerfull. We are talking about cancer, and it seems as a good opportunity to go somewhere further.

Dadaism's picture
161 pencils

Can try printing on foil paper to have a better "excess sun exposure" effect

guru84's picture
91 pencils

Agree on previous comments..
the copy couldn't do justice to the idea..

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