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League Against Cancer: Skin Cancer, Couple

League Against Cancer: Skin Cancer, Couple
Your rating: None Average: 6 (28 votes)

Too much sun will ruin a moment.
Protect yourself from excess sun exposure.

Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Copywriter: Daniel Lobatón
Art Director: Christian Sánchez, Mirko Cuculiza
Agency Producer: Patricia de la Cuba
Photographer: Photo stock
Account Director: Eduardo Grisolle
Account Supervisor: Carla Wilson
Client Approval: José Méndez, Erika Young

4 Comments

Maddy's picture 54 pencils
Maddy | Thu, 2010-04-29 02:15

i reallly like the whole presentation
good photography

ad junkie at http://www.desicreative.com

perromalo's picture 429 pencils
perromalo | Thu, 2010-04-29 03:44

Art direction is good. I don't feel the copy... Could have been more powerfull. We are talking about cancer, and it seems as a good opportunity to go somewhere further.

Dadaism's picture 161 pencils
Dadaism | Thu, 2010-04-29 03:46

Can try printing on foil paper to have a better "excess sun exposure" effect

guru84's picture 91 pencils
guru84 | Thu, 2010-04-29 06:57

Agree on previous comments..
the copy couldn't do justice to the idea..

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