League Against Cancer: Skin Cancer, Couple
Too much sun will ruin a moment.
Protect yourself from excess sun exposure.
Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Copywriter: Daniel Lobatón
Art Director: Christian Sánchez, Mirko Cuculiza
Agency Producer: Patricia de la Cuba
Photographer: Photo stock
Account Director: Eduardo Grisolle
Account Supervisor: Carla Wilson
Client Approval: José Méndez, Erika Young
4 Comments
i reallly like the whole presentation
good photography
ad junkie at http://www.desicreative.com
Art direction is good. I don't feel the copy... Could have been more powerfull. We are talking about cancer, and it seems as a good opportunity to go somewhere further.
Can try printing on foil paper to have a better "excess sun exposure" effect
Agree on previous comments..
the copy couldn't do justice to the idea..