League Against Cancer: Obesity

Obesity? It will be your fault!

Note: A wordplay is employed in the slogan based on the fact that in Slovak, the word cancer (rakovina) contains the word fault (vina).

Advertising Agency: Sofian, Bratislava, Slovakia
Creative Director: T. Eliot Rostas
Art Directors: Marek Repka, Ivan Galanský
Copywriter: T. Eliot Rostas
Published: October 2010

4 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Such a nice campaign but doesn't resemble causes of cancer.

Guest's picture
Guest

I Like it !

Guest's picture
Guest

seems like teflon gives cancer also...i don't see the 'obesity' here but the teflon...

jackblack's picture
jackblack
2261 pencils

What if I were frying up veges?

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