Lack of exercise

October 2010
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Note: A wordplay is employed in the slogan based on the fact that in Slovak, the word cancer (rakovina) contains the word fault (vina).

Lack of exercise? It will be your fault!

Advertising Agency: Sofian, Bratislava, Slovakia
Creative Director: T. Eliot Rostas
Art Directors: Marek Repka, Ivan Galanský
Copywriter: T. Eliot Rostas

Comments (10)

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Brainchild Theories's picture
Brainchild Theories
74 Activity Scores

Instead of telling everyone what causes Cancer (which is everything) where is the direction and education once you get the inevitable. I think some more research on the causes of Cancer would help the campaign. Start with leading causes and make it different from a store catalogue ad.

The photography and composition is very beautiful though.