League Against Cancer: Collector

Your old stuff is now worth a fortune.
Live to be old.
Detect cancer in time.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Jorge Soto, Carlos Banda
Art Directors: Charlie Valderrama, Ken Tokashiki
Agency Producer: Malena Mellado
Planner: Eduardo Grisolle
Account Director: Manuel Ahumada
Executive Account: María Belén Maldonado
Production: Imabri Producciones
Photographer: Alex Freundt
Post Production: Midas Digital
Retoucher: David Vega

21 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

In my opinion, this is the strongest of the campaign.

ronstr's picture
ronstr
140 pencils

love the artwork, all three of them!

morse's picture
morse
15853 pencils

Haha, great! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shortafella's picture
shortafella
1059 pencils

and what is the reason I should live longer? to have things that worth lots of money when I am old? come on dudes... this is not a reason to live

Guest's picture
Guest

exactly right. The beach execution is the strongest.

Guest's picture
Guest

Sense of humor, you old schmuck.

quodavid's picture
quodavid
734 pencils

excellent!

dani_boi's picture
dani_boi
161 pencils

Y&R Lima just keeps getting better and better!

afterbyrne's picture
afterbyrne
215 pencils

I don't think I fully get it?

Billoughsby's picture
Billoughsby
5091 pencils

Better than the beach monstrosity.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

I don't want to live old.

royschellekens's picture
royschellekens
390 pencils

Strongest of the campaign. This ad displays a true benefit. Guess the old schmuck in the beach ad would die for a 24 year old! :-D

http://twitter.com/royschellekens

Hate advertising? Make better ads.

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

There's not much copy, but I wish there wasn't any. Really don't like it.

Janae's picture
Janae
385 pencils

good campaigne, i like the idea behind it.
don't give up, there is so much to live for.

is the old man looking at his son? sorry boy, but it will take a little bit more time before you can inherit my collection.

Guest's picture
Guest

So..., what do you sell to us here?! Ok, what to do to detect cancer in time to live to be old? :)
And If my old stuff is "NOW" worth a fortune, I will sell it right NOW

JeffP's picture
JeffP
810 pencils

Rather materialistic approach. If that's what's needed for some to live longer...

Guest's picture
Guest

Excelente insight, concepto y ejecución. Lejos de la basura que se ve en internet den gráfica.

Guest's picture
Guest

You Americans and Europeans are really mentally fucked-up. This is obviously a campaign that deprecates the old cliches about elders, with a witty sense of humor, very understandable by Latin people. You are loaded with political correctness and bullshit about how to talk about sad things, including cancer. No matter that Santo, an Argentinian agency, is the only that can deliver a campaign like "Kick an Ass" for Diesel, and no surprise your are all caged in a crisis. Stay there.

J. Moriarty's picture
J. Moriarty
16 pencils

Merit Award. ONE SHOW. Congratulations!!!!

MidasTouch's picture
MidasTouch
1024 pencils

I like it!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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