December 2010

Print advertisment created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Nobody wants to steal your partner anymore.
Live to be old.
Detect cancer in time.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Jorge Soto, Carlos Banda
Art Directors: Charlie Valderrama, Ken Tokashiki
Agency Producer: Malena Mellado
Planner: Eduardo Grisolle
Account Director: Manuel Ahumada
Executive Account: María Belén Maldonado
Production: Imabri Producciones
Photographer: Alex Freundt
Post Production: Midas Digital
Retoucher: David Vega

Comments (14)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Goes on the line:
"Everybody wants to become old but nobody wants to be it"

Solid ad, that definitely works, but it could have been for smoking as well, where it not for the last line in the small copy.

Billoughsby's picture
Activity Score 5142

New high in fucking crass. Why not just say "Live to be old and ugly, you losers"?

Or did I miss something?

That's it.

Guest's picture

WOW! What a simple minded comment.
The joy of life is revealed in your love and living it to the fullest extent, which is the point of this ad.
Rule #1: Think before you speak

Billoughsby's picture
Activity Score 5142

We agree about love of life, etc.; you just didn't get the gist of my criticism of this shallow, smartass ad, which shows two elderly people threading their way among a bunch of beach bunnies and hunks, and bears the negative headline "Nobody wants to steal your partner anymore." Whoa!

Suggestion: Think about it.

That's it.

Dzsoi's picture
Activity Score 8508

I am with you. I would like to fight cancer to live long but not after watching this ad... nobody will want to steal my partner... because she will be unattractive. Even if some wise old bean could look at this joke with a self-ironic smile, the target audience is not them.

quodavid's picture
Activity Score 734


JeffP's picture
Activity Score 810

where is that beach?

dani_boi's picture
Activity Score 166


RicardoOliveira1987's picture
Activity Score 65

Can't quite make up my mind about this one...

Twitter: RSPOliveira

Guest's picture

Art work and photo are great, concept seems a bit forced and far from a cancer prevention campaign. Still is fresh and funny. I have a problem mixing such tragic thing such as caner, with a funny ad. I´m not saying it is wrong, though..

royschellekens's picture
Activity Score 390

I think he'd die for a hot 24 year old! :-P

Hate advertising? Make better ads.

Guest's picture

Nobody wants to steal my partner anymore! what about exchange? ok, don't take mine, can I steal yours :)

manumartin5's picture
Activity Score 1196

... is it about sun tan and not getting cancer.??

J. Moriarty's picture
J. Moriarty
Activity Score 16

Merit Award. ONE SHOW. Congratulations!!!!

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