League Against Cancer: Beach

Nobody wants to steal your partner anymore.
Live to be old.
Detect cancer in time.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Jorge Soto, Carlos Banda
Art Directors: Charlie Valderrama, Ken Tokashiki
Agency Producer: Malena Mellado
Planner: Eduardo Grisolle
Account Director: Manuel Ahumada
Executive Account: María Belén Maldonado
Production: Imabri Producciones
Photographer: Alex Freundt
Post Production: Midas Digital
Retoucher: David Vega

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14 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Goes on the line:
"Everybody wants to become old but nobody wants to be it"

Solid ad, that definitely works, but it could have been for smoking as well, where it not for the last line in the small copy.

Billoughsby's picture
Billoughsby
5091 pencils

New high in fucking crass. Why not just say "Live to be old and ugly, you losers"?

Or did I miss something?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

WOW! What a simple minded comment.
The joy of life is revealed in your love and living it to the fullest extent, which is the point of this ad.
Rule #1: Think before you speak

Billoughsby's picture
Billoughsby
5091 pencils

We agree about love of life, etc.; you just didn't get the gist of my criticism of this shallow, smartass ad, which shows two elderly people threading their way among a bunch of beach bunnies and hunks, and bears the negative headline "Nobody wants to steal your partner anymore." Whoa!

Suggestion: Think about it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Dzsoi's picture
Dzsoi
5268 pencils

I am with you. I would like to fight cancer to live long but not after watching this ad... nobody will want to steal my partner... because she will be unattractive. Even if some wise old bean could look at this joke with a self-ironic smile, the target audience is not them.

quodavid's picture
quodavid
734 pencils

beautifull

JeffP's picture
JeffP
810 pencils

where is that beach?

dani_boi's picture
dani_boi
159 pencils

cool.

RicardoOliveira1987's picture
RicardoOliveira1987
65 pencils

Can't quite make up my mind about this one...

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

Guest's picture
Guest

Art work and photo are great, concept seems a bit forced and far from a cancer prevention campaign. Still is fresh and funny. I have a problem mixing such tragic thing such as caner, with a funny ad. I´m not saying it is wrong, though..

royschellekens's picture
royschellekens
390 pencils

I think he'd die for a hot 24 year old! :-P

http://twitter.com/royschellekens

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Guest's picture
Guest

Nobody wants to steal my partner anymore! what about exchange? ok, don't take mine, can I steal yours :)

manumartin5's picture
manumartin5
1202 pencils

... is it about sun tan and not getting cancer.??

J. Moriarty's picture
J. Moriarty
16 pencils

Merit Award. ONE SHOW. Congratulations!!!!

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