Le Soir / Le Mad: Giacometti

Le Soir / Le Mad: Giacometti
Average: 6 (13 votes)

Your weekly rendez-vous with culture.

Advertising Agency: mortierbrigade, Brussels, Belgium
Creative directors: Joost Berends, Philippe De Ceuster, Jens Mrtier
Art Director: Antoinette Ribas
Copywriter: Arnaud Pitz
Photographer: Frieke Janssens
Graphic Designer: Barbara Vandenberghe

10 comments

Guest's picture
Guest

Thank you title. Otherwise nobody's is gonna know what the visual is about.

Nice photography though.

sparkytherockgoddess's picture
sparkytherockgoddess

hmm, yeah, I still don't know what the visual is about. Can someone explain this? I'm lost.

itch's picture
808 pencils
itch

same here. i dun get the meaning .
but what i must say is - cool visuals! two thumbs up!

* it's not how good you are. it's how good you want it to be *

ivan's picture
ivan

Simple idea really, check Giacometti's art: http://images.google.com/images?q=Giacometti

Ivan Raszl, admin of AotW

everartz's picture
7627 pencils
everartz

this one is as great as the other ad.. and i think its relating the illustration to the schools of art somehow.. thats why the copy says Your weekly rendez-vous with culture..

| Everartz |

madugongmaria's picture
74 pencils
madugongmaria

i didn't get this until i saw giacometti's art. hahaha. nice one.

fractalrene's picture
1508 pencils
fractalrene

This is better than the other one (the icon is less common), but maybe it needs a hint on the subject. I like that this dude looks like the walking man sculpture of Giacometti, but the other one is too much of a free reference.

Guest's picture
Guest

very nice work. but at the same time a huge [edited by admin for foul language]!

cosmin's picture
32 pencils
cosmin

No one is gonna get it, it's to difficult for the consumer...

MICHAEL WALSH's picture
6 pencils
MICHAEL WALSH

To appreciate culture can be perceived as looking down one's nose at those that don't.