Le Soir / Le Mad: Giacometti
Your weekly rendez-vous with culture.
Advertising Agency: mortierbrigade, Brussels, Belgium
Creative directors: Joost Berends, Philippe De Ceuster, Jens Mrtier
Art Director: Antoinette Ribas
Copywriter: Arnaud Pitz
Photographer: Frieke Janssens
Graphic Designer: Barbara Vandenberghe


10 comments
Thank you title. Otherwise nobody's is gonna know what the visual is about.
Nice photography though.
hmm, yeah, I still don't know what the visual is about. Can someone explain this? I'm lost.
same here. i dun get the meaning .
but what i must say is - cool visuals! two thumbs up!
* it's not how good you are. it's how good you want it to be *
Simple idea really, check Giacometti's art: http://images.google.com/images?q=Giacometti
Ivan Raszl, admin of AotW
this one is as great as the other ad.. and i think its relating the illustration to the schools of art somehow.. thats why the copy says Your weekly rendez-vous with culture..
| Everartz |
i didn't get this until i saw giacometti's art. hahaha. nice one.
This is better than the other one (the icon is less common), but maybe it needs a hint on the subject. I like that this dude looks like the walking man sculpture of Giacometti, but the other one is too much of a free reference.
very nice work. but at the same time a huge [edited by admin for foul language]!
No one is gonna get it, it's to difficult for the consumer...
To appreciate culture can be perceived as looking down one's nose at those that don't.