Advertisement

Optical illusion

Published/Aired: 
July 2010
Description: 

In French, to decode also means to understand.

Print advertisment created by Réflexion Faite, France for Le Point, within the category: Media.

In order to decode the info (=the news), it's better to take a little bit of distance...

Advertising Agency: Réflexion Faite, Levallois Perret, France
Creative Director: Bruno Kauffmann
Art Director: Aurélie Uhl
Copywriter: Aurélien Plantavin

Comments (13)

Log in or register to post comments

Highest Rated

annsod's picture
annsod
Activity Score 30

very nice !

Guest's picture
Guest

Nice way to express the objectivity of the newspaper.

Guest's picture
Guest

Great ad !

Guest's picture
Guest

nice, but done X-times before

Guest's picture
Guest

I agree. Optical illusion is old fashion.

rurorjuror's picture
rurorjuror
Activity Score 745

Strange. How big (dimensions) this ad is?

Guest's picture
Guest

Hi, approximately A4 format. This ad was originally done for print purposes (it works really well in press). Here it works particularly well if you click on the ad to see it bigger.

Guest's picture
Guest

Cool effect, that works better on print

Minerva Pinto's picture
Minerva Pinto
Activity Score 1394

I'm sure it has been done, but I still love the idea

joelapompe's picture
joelapompe
Activity Score 3837

right to the Point

Dzsoi's picture
Dzsoi
Activity Score 8467

Optical illusion is not an idea. Demonstrating that a certain distance is needed when you want to see the real thing, is an idea. A fcking good idea if you ask me.

Dzsoi's picture
Dzsoi
Activity Score 8467

This is just plain wrong. If you stay focused, you can't see sh*t. You have to squint which is the opposite of focusing.

annsod's picture
annsod
Activity Score 30

very nice !

Advertisement