Le Point: Optical illusion
In order to decode the info (=the news), it's better to take a little bit of distance...
In French, to decode also means to understand.
Advertising Agency: Réflexion Faite, Levallois Perret, France
Creative Director: Bruno Kauffmann
Art Director: Aurélie Uhl
Copywriter: Aurélien Plantavin
Published: July 2010
13 Comments
Nice way to express the objectivity of the newspaper.
Great ad !
nice, but done X-times before
I agree. Optical illusion is old fashion.
Strange. How big (dimensions) this ad is?
http://coroflot.com/flashback62
Hi, approximately A4 format. This ad was originally done for print purposes (it works really well in press). Here it works particularly well if you click on the ad to see it bigger.
Cool effect, that works better on print
I'm sure it has been done, but I still love the idea
right to the Point
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
Optical illusion is not an idea. Demonstrating that a certain distance is needed when you want to see the real thing, is an idea. A fcking good idea if you ask me.
and what about that?
http://adsoftheworld.com/media/print/baltimore_business_journal_stay_f...
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
This is just plain wrong. If you stay focused, you can't see sh*t. You have to squint which is the opposite of focusing.
very nice !