Le Mall: Save Christmas, 2

The idea is just OK, but the art is really fantastic.

Commercialism at its finest. Meh. Five out of ten for the art work, otherwise it wouldn't rate more than three. The problem is it doesn't have any emotional impact or connection to why I'd want to go to Le Mall. It pushes the "fantasy" aspect, but then leaves nothing to the imagination. An "Angel" giving a kid a toy. Okay? I shrug my shoulders and flip the page, or walk on past the billboard. Nothing stays with me because the ad doesn't engage me strongly enough for me to hold on to the image or the message. Oh yeah, and what's the "message" again? Who knows? Meh.

I wouldn't mind her giving me one

artwork amazing. the rest.. meh

artwork not amazing...
perspective focus shadows all, all over the place

what artwork? photography or retouching?

yup...art is pretty gimp. The kid and Angel need to look into each other's eyes more....and the idea is pretty straight forward.

Cold and consumerist message - sad because it is not even a solid communication. The only positive thing is the art direction.

brushing is good, perspective is poor. Wings are in face view whereas the angel is standing semi profile view... and in which direction is the kid staring anyways?

nice concept and artwork. 8.5/10

Hi. I wish to inform u about CONCERNED COMMUNICATOR AWARD, which is a social print advertising award (for ad professionals & freelancers only) Prize money is US $ 11,000 and there is no entry fee. Send as many entries (published or unpublished) as u wish by email on cca@epatrika.com.
All u need to do is send ur ad/s based on any social issue- fill an entry form downloadable from www.concernedcommunicatoraward.org
Last date 13th Sept. 2010
I beg ur pardon if the info is not relevant to u.

thanks.
Pragati

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