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13 comments

thedesignaddict's picture
thedesignaddict
5202 pencils

The idea is just OK, but the art is really fantastic.

razorsharp creative's picture
razorsharp creative
186 pencils

Commercialism at its finest. Meh. Five out of ten for the art work, otherwise it wouldn't rate more than three. The problem is it doesn't have any emotional impact or connection to why I'd want to go to Le Mall. It pushes the "fantasy" aspect, but then leaves nothing to the imagination. An "Angel" giving a kid a toy. Okay? I shrug my shoulders and flip the page, or walk on past the billboard. Nothing stays with me because the ad doesn't engage me strongly enough for me to hold on to the image or the message. Oh yeah, and what's the "message" again? Who knows? Meh.

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

Adaddicted's picture
Adaddicted
3435 pencils

its about 'Christmas Exchange'... (check the site)
need to change my mind now!

withalltherespects

Phil Lestino's picture
Phil Lestino
1660 pencils

I wouldn't mind her giving me one

xcreativity's picture
xcreativity
2374 pencils

artwork amazing. the rest.. meh

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

artwork not amazing...
perspective focus shadows all, all over the place

michelangelo's picture
michelangelo
660 pencils

what artwork? photography or retouching?

bad astronaut's picture
bad astronaut
544 pencils

yup...art is pretty gimp. The kid and Angel need to look into each other's eyes more....and the idea is pretty straight forward.

Prime83's picture
Prime83
497 pencils

Cold and consumerist message - sad because it is not even a solid communication. The only positive thing is the art direction.

®'s picture
®
131 pencils

brushing is good, perspective is poor. Wings are in face view whereas the angel is standing semi profile view... and in which direction is the kid staring anyways?

jorj's picture
jorj
638 pencils

nice concept and artwork. 8.5/10

ria24's picture
ria24
30 pencils

Hi. I wish to inform u about CONCERNED COMMUNICATOR AWARD, which is a social print advertising award (for ad professionals & freelancers only) Prize money is US $ 11,000 and there is no entry fee. Send as many entries (published or unpublished) as u wish by email on cca@epatrika.com.
All u need to do is send ur ad/s based on any social issue- fill an entry form downloadable from www.concernedcommunicatoraward.org
Last date 13th Sept. 2010
I beg ur pardon if the info is not relevant to u.

thanks.
Pragati

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

Ferrari 250GT!

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