20 comments

lairo's picture
lairo

maybe in the 90¨s

tima_dematae's picture
tima_dematae
38 pencils

Ewwww

artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
136 pencils

Hmmmm

postman's picture
postman
951 pencils

Funny typo, ivan! (They're not selling less cheese, are they?)
About the ad: I guess, it's saying that the tailor uses a smaller measuring tape because people aren't as fat as they were with fat cheese. This is way too far fetched for me. I don't think the target audience will get it.

doubleturban's picture
doubleturban
118 pencils

Say cheese

second_creator's picture
second_creator
754 pencils

yeh! loved it

copywriter

picturejockey's picture
picturejockey
658 pencils

I think you misread the while posting this Ivan. The ad says 60% less fat, not 60% less cheese.

nirmalranganathan's picture
nirmalranganathan
142 pencils

Though a good thought going with the tape, it is looking almost inconspicuous for people to note and get the idea...

pinkusfloydus's picture
pinkusfloydus
90 pencils

Good. Quite good.

Kateter's picture
Kateter
2029 pencils

shorter tape is a veeeeery old and overused idea. putting it in such compex photo doesn't make it good - it makes it worse. so this is bad.

xiake1314's picture
xiake1314
14 pencils

关于瘦身的产品已经很多了,不是皮带短了,就是衣服很瘦。
通过裁缝师,这也是一种表达方式,感觉不够新颖。

To be myself

Guest's picture
Guest

when was this ad released? and which publication?

JAGGY's picture
JAGGY
1382 pencils

i love it

Jaggy, MICA Ahmedabad

everartz's picture
everartz
7611 pencils

it also took me a while to get it.. its no that great ad just ok...

| Everartz |

tjb1970's picture
tjb1970
491 pencils

i like it. took a second to get, but not so long that it pissed me off.

Adiads's picture
Adiads

Sweeeeeeettt!!!! And the beauty of the concept is that it takes about a second to kick in.

Loved the execution as well.

Adiads's picture
Adiads

Great going Pranjal!

lonetta's picture
lonetta
12 pencils

not that GOOD....

Guest's picture
Guest

It would of worked just as well, if you showed only the tape. This is the equivallent of a major hollywood production
with a very weak storyline.

dollypoppin's picture
dollypoppin
1423 pencils

I like this, but sadly, not everyone will get this. *tsk,tsk*

---------
"Nihil sub sole novum"

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