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LCH Supplymentary Food: Swim
Burn fat while you sleep
Advertising Agency: SC Matchbox, Thailand
Creative Director: Vinai Ngamphathiphong
Senior Copywriter: Kraichit Charoenphanich
Copywriter: Pongchai Rattanasiriluk
Art Director: Sasamon Rattanalangkarn
Photographer: Remix Studio
Comments
i tought the blue blankett will form the water. IMHO, i think it would be better...
end of joy, enjoy
impressive.
i loooove advertising:)
Nice - good idea and photography/art direction.
Nice campaign.
nice but image is hard to get from the first sight
without the title of this ad, it is almost impossible to get. "Burn fat while you sleep" wouldnt allow me to comprehend what's happening considering most people sleep in f*cked up positions anyway. So while the thought is good, i would have to give this ad a D- .
that's what i was talking about...
end of joy, enjoy
"Without the title..."
Sounds like a recurring theme with so many ads on here doesn't it? :(
It´s incredible how a lot of ads suceed just because of its title. That´s nuts! Even in awards you can see a lot of it. You remove the title and it becomes impossible to understand. In fact you can possibly get it after looking it for 30 minutes.
http://augustocorreia.carbonmade.com
How about have them sleeping in a frying pan, on a grill and in a wok? the beds could look like that and the visual would be easier to understand.
Really , really nice.
these are trying too hard. besides, seems she needs to swim in real life.
yep. no way anyone will get that she's swimming.
Done. By Saatchi's Singapore a few years ago. It was a real job too.
Who cares. Like it.
>>>> That's not an ad. THIS is an ad.
don't get it without the title.
me too..
Photographer and art director needs to tell story faster and better.
The basic message is creepy but the picture is taken well!
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