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18 comments

JamurPutih's picture
JamurPutih
263 pencils

i tought the blue blankett will form the water. IMHO, i think it would be better...

end of joy, enjoy

anad's picture
anad
20 pencils

impressive.

i loooove advertising:)

fluffy's picture
fluffy
236 pencils

Nice - good idea and photography/art direction.

Bauducco's picture
Bauducco
297 pencils

Nice campaign.

Yr's picture
Yr
170 pencils

nice but image is hard to get from the first sight

Surly creative director's picture
Surly creative ...
140 pencils

without the title of this ad, it is almost impossible to get. "Burn fat while you sleep" wouldnt allow me to comprehend what's happening considering most people sleep in f*cked up positions anyway. So while the thought is good, i would have to give this ad a D- .

JamurPutih's picture
JamurPutih
263 pencils

that's what i was talking about...

end of joy, enjoy

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

"Without the title..."
Sounds like a recurring theme with so many ads on here doesn't it? :(

theanc's picture
theanc
2778 pencils

It´s incredible how a lot of ads suceed just because of its title. That´s nuts! Even in awards you can see a lot of it. You remove the title and it becomes impossible to understand. In fact you can possibly get it after looking it for 30 minutes.

http://augustocorreia.carbonmade.com

ccsman04's picture
ccsman04
165 pencils

How about have them sleeping in a frying pan, on a grill and in a wok? the beds could look like that and the visual would be easier to understand.

Bob Parker's picture
Bob Parker
6 pencils

Really , really nice.

sloppy4's picture
sloppy4
1496 pencils

these are trying too hard. besides, seems she needs to swim in real life.

Spanky's picture
Spanky
4898 pencils

yep. no way anyone will get that she's swimming.

Mr. Cool Supreme's picture
Mr. Cool Supreme
142 pencils

Done. By Saatchi's Singapore a few years ago. It was a real job too.

Rog's picture
Rog
6094 pencils

Who cares. Like it.

>>>> That's not an ad. THIS is an ad.

kingzeus's picture
kingzeus
260 pencils

me too..

"you are valued for your value so be valuable..."

an_opinion's picture
an_opinion
50 pencils

Photographer and art director needs to tell story faster and better.

Powertheflower's picture
Powertheflower
30 pencils

The basic message is creepy but the picture is taken well!

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