Lazer bicycle helmets: Rabbit
New Tardiz bicycle Helmet. Designed to make you faster.
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Directors: Carsten Van Berkel, Stefaan Leendertse
Illustrator: Philippo Comarella
49 Comments
more faster and killer!!!
bad, very bad!!!!
Mr.Geoffrey Hantson who is your Drug dealer?!
Horrrrrrible
callate culiao
Que sos cordoooobes? O Santiagueño?
Santiagueño?
a helmet to make you faster? i feel that this is off by just a hare...
I HAD TO I'M SORRY
Call PETA now!
The bike is doing the work here, not the helmet. It will seem better I think if the animal was closer to the head. A bug or a bird maybe.
bad,
Yoshiro
make me feel sick :(
absolutely terrible
i like one
come on guys! look at it as an ad only and throw the saw series movie outta your mind!
this is just fun.. there is no blood drops here.. its just fun ;)
| Everartz |
It's fun but it's not a good ad. A helmet that makes you faster? Really?
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
If you understood anything about aerodynamics, then you wouldn't be saying that.
Helmet design can make you a fraction faster, and most of the time, that fraction can help you win!
Yes this idea is exaggerated, but that's what makes advertising fun :D
www.creativeduck.blogspot.com
So that fraction faster would tear a bunny apart? I know exaggerations are part of the advertising world, but come on!! This is a freaking helmet not a turbo compressor.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
guys your just making a big thing out of it! remember the cartoons of tom and jerry, bugs bunny and stuff? how exaggerated things were there? they shot each other brutally with guns for example and created holes all over their bodies where the water dropped out just like a fountain! and guess what ... we all laughed our asses out!
i guess this campaign is meant to give something like that.. but using an advanced illustration technique if i may call it...
your supposed to look at the ad and laugh not say oh dear whatta fuckin accident these bikers are reckless!
| Everartz |
This funny for sure. Also, an interest approach. But man, we're talking about bike helmets!
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
yeah and skittles are just candy, they're not made by people who can turn things into candy by touching them. Come on man.. If you want to see realistic shit, watch a BBC documentary!
The Helmet makes you go faster. aerodynamics make you cut through your traject.
I'm not saying this is the best ad ever, I like it. But it's great people who don't understand cycling sports don't get it...it prooves that this ad is really aimed at it's target, and not the waste around it.
"...it's great people who don't understand cycling sports don't get it...it prooves that this ad is really aimed at it's target, and not the waste around it."
I hate dumb replies like this one. There's nothing complicated about the ad, nor is the message technically specific or complicated.
People are just saying it's in poor taste. Except of course if bikers have a different code.
We laughed at Tom and Jerry cartoons cause no one was trying to sell us anything. Imagine Jerry smashing Tom's head with a hammer, (huge bump, twittering nest of birds and all) and then it turns out to be an ad for a hammer!
Also, we were 7 then.
Its not fun actually. A speed helmet makes the rider faster, that's also true. But it's a dynamic fact & not about slicing the animals.
very poor thought. very poor application.
who wanna kill innocent animals... even bike racers dont wanna be this fast
it's provocative.
bad anatomy of the poor animals...q:
What kind of brand/man would want to hurt an animal for those that extra foot per hour? Shows the product in very poor light.
looks more like tyre blades
is this a halmet or bloody NOS ? going 0-100mph in 3.5sec... sorry... it didnt work for me
Creativity is a natural extension of our enthusiasm
horrible, horrible, horrible
jai hind
art director
disgusting..
TAMER SAMY
www.leapstudios.net
well i think it wont sell the product
i feel that the agency had a big fight with the client because they want to do something different as an agency
but marketing wise i am not sure if this idea will sell the product
poor me, i didn't get the joke. i still don't. oh no !!!
shahid
Let's not waste time arguing about animal cruelty... the issue here is ad cruelty.
stupid ad - pretty disgusting..
outsmart me, if you can
Kampung banget sih
Where is a blood? :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Might want to call it something other than "Tardiz", since "tardy" and "tard" are the root of many words meaning "late" or "slow" in Latinate languages.
I'd expect the target audience for such a product to be very concerned with racing. After all, who else is so interested in decreasing wind resistance that they'd invest in an especially aerodynamic helmet, unless their goal is to get that extra fraction of a second? So instead of bisecting animals, maybe they should do something that suggests the helmet helps you win a race. The rabbit-chopping thing just seems like an overpromise, and irrelevant to the interests of the target market.
fast n excitment missing - ending with sorrfull climax
sagar
www.valayam.com
www.valayam.com, www.valayam.com/blog
Snuf ad. Horrible. I'll never buy Tardiz products. this goes beyond limits of bad taste.
Associate your product with dissecting cute animals? Really?
I've seen it before. And now I found it!!!!!
http://www.joelapompe.net/2009/10/05/cut-the-crap-la-ressemblance-qui-...
It was a New York Festivals Finalist
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
When will we see children crossing?
I think this is a really nice idea.
Interesting idea. Smart choice to illustrate instead of photograph.
horrible !!!
maybe is a intelligent idea for Hannibal... not funny... not nothing
Great ad. If the helmet is designed to decrease air resistance that´s what´s communicated.
Less air resistance = Faster.
The reason to buy the helmet is the above. Rest is core advertising = Dramatize the value.
J
I don't get whay everybody is discussing this add lika that. don't disect the idea like that (sorry bad pun)
When I saw this, the thing that came up to me was:"....sssWOOSHh...." a bike that past me so fast I didn't even get to se it.
People, please, feel ads, don't study them.
Wow, with all the comments posted - I'd say this ad has done it's job right.