Lazer bicycle helmets: Fox

New Tardiz bicycle Helmet. Designed to make you faster.

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Directors: Carsten Van Berkel, Stefaan Leendertse
Illustrator: Philippo Comarella


Guest's picture

yes, there are perverted people in advertising. and I guess some find it funny. not me.

Guest's picture

a little bit cruel but i like it

everartz's picture
7611 pencils

ouch!... nice idea but i think there should have been more reaction from the fox after being cut in 2 halves!
the illustration and art are so beautiful too.. this is 9/10

| Everartz |

Goblin's picture
409 pencils

Yeah, nice idea, but maybe this illustration is a bit to much. It should be, I think, more funnier/softer.
btw, bad brakes on a bike :)

Guest's picture

Two halves? You're such a moron.

NastyJester's picture
744 pencils

Why is she a moron? Please tell me how you think "Two halves" is spelt.

sirvan's picture
29870 pencils

Great execution for a fast BIKE... not so sure about a fast helmet, though.


"I love some things, and don't love some other things."

Guest's picture

i've had a bird go through my tires. i'm a cyclist and a creative and think these are too contrived.

Guest's picture

Something you will either like or not like.

Guest's picture

When I bike, it's not the furry animals that bother me, but the birds. So I wanna see a sliced up bird! ;)

Guest's picture


Emran Hayat's picture
Emran Hayat
832 pencils

it would've been more fun and looked nice if they've chopped fox tail instead of chopping it off from the middle... and this 1 looks ugly :o/

Creativity is a natural extension of our enthusiasm

NastyJester's picture
744 pencils

Nah, doesn't do it for me. Wouldn't sell me the bike, let alone the helmet.

Dev Kumar's picture
Dev Kumar
834 pencils

The idea ought to have been to caricature the incident. But it wasn't handled properly...I'd say poor execution...

alexander_bickov's picture
3283 pencils

Hungry fox idea :D

mark3r's picture
1948 pencils

Personally I find the illustration rather awkward for this idea... this execution, for me, should've been more exaggerate or portray a little bit more action, in a way try and make look funny, it just seems so stiff. The idea is average.


Guest's picture

HAHAHAH!!! its funny, and they´re not real so... its cool

Guest's picture

me da mucho pesar del zorrito

CurryJ's picture
955 pencils

I feel a bit grossed out!

I think; therefore I am

Ohkamp's picture
227 pencils

Interesting idea. Smart choice to illustrate instead of photograph.

Guest's picture

Surely one would ride around the animal..

creativesen's picture
28 pencils

immmmmmmm, Direct -here -hit .

AssassinX's picture
1329 pencils

Creepy idea. Cruelty won't sell well.

It's really not necessary to do shockvertising for this type of brand.

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