New Tardiz bicycle Helmet. Designed to make you faster.
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Directors: Carsten Van Berkel, Stefaan Leendertse
Illustrator: Philippo Comarella
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23 Comments
yes, there are perverted people in advertising. and I guess some find it funny. not me.
a little bit cruel but i like it
ouch!... nice idea but i think there should have been more reaction from the fox after being cut in 2 halves!
the illustration and art are so beautiful too.. this is 9/10
| Everartz |
Yeah, nice idea, but maybe this illustration is a bit to much. It should be, I think, more funnier/softer.
btw, bad brakes on a bike :)
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www.itonijesve.com
Two halves? You're such a moron.
Why is she a moron? Please tell me how you think "Two halves" is spelt.
Great execution for a fast BIKE... not so sure about a fast helmet, though.
+++
"I love some things, and don't love some other things."
i've had a bird go through my tires. i'm a cyclist and a creative and think these are too contrived.
Something you will either like or not like.
When I bike, it's not the furry animals that bother me, but the birds. So I wanna see a sliced up bird! ;)
Hahaha....
it would've been more fun and looked nice if they've chopped fox tail instead of chopping it off from the middle... and this 1 looks ugly :o/
Creativity is a natural extension of our enthusiasm
Nah, doesn't do it for me. Wouldn't sell me the bike, let alone the helmet.
The idea ought to have been to caricature the incident. But it wasn't handled properly...I'd say poor execution...
Hungry fox idea :D
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Personally I find the illustration rather awkward for this idea... this execution, for me, should've been more exaggerate or portray a little bit more action, in a way try and make look funny, it just seems so stiff. The idea is average.
:::MARK3R:::
HAHAHAH!!! its funny, and they´re not real so... its cool
me da mucho pesar del zorrito
I feel a bit grossed out!
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I think; therefore I am
Interesting idea. Smart choice to illustrate instead of photograph.
Surely one would ride around the animal..
immmmmmmm, Direct -here -hit .
Creepy idea. Cruelty won't sell well.
It's really not necessary to do shockvertising for this type of brand.