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Agency: 
Published/Aired: 
April 2010
Description: 
Advertising Agency: Mayo Draft FCB, Peru
Creative Directors: Ricardo Ortiz, German Garrido
Art Director: Gonzalo Paredes
Copywriter: Gustavo Flores, Gonzalo Paredes, Lato Latorre
Photographer: Luis Miguel Otayza
Retoucher: Diego Zegarra
Producers: Maricarmen Buraschi, Nancy Suzuki Miyagi

Comments (24)

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Highest Rated

nilton_pereyra's picture
nilton_pereyra
Activity Score 18

se acepta

its ok folks

dani_boi's picture
dani_boi
Activity Score 166

Good visual idea. Like the Art Direction.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Is it the same girl throughout the image?

The link to the product is very tenuous.

shitmonk's picture
shitmonk
Activity Score 465

lmao
i thot exactly the same
anyhow, nice idea

Adaddicted's picture
Adaddicted
Activity Score 3435

Like the.............................. highlighter!

withalltherespects

rajesh_keyaar's picture
rajesh_keyaar
Activity Score 236

Like it like it

esteb's picture
esteb
Activity Score 673

Great idea.

whatthefudge's picture
whatthefudge
Activity Score 1266

The idea is bang-on. However, this ad would never stand a chance of being printed in my country.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

we must be living in the same country ;-) who cares - we like

bite me

tirthomitro's picture
tirthomitro
Activity Score 2758

Super Duper!!!!!

they showed me a picture & i laughed
dignity has never been photographed

perromalo's picture
perromalo
Activity Score 429

I like the girl in the middle. Where is my highlighter!!! Bit confusing.

atb2005's picture
atb2005
Activity Score 13561

I get the idea; it's cute and funny, but still. This looks like an ad out of a fashion magazine, and there's nothing special (let alone fashionable) about office equipment.

Azelixi's picture
Azelixi
Activity Score 18

At least they're trying something new and fresh or would you prefer the old "buy one, get one free"?

atb2005's picture
atb2005
Activity Score 13561

Believe me, people on here know me as the person who's all about "new" and "different" (perhaps a little too different) ideas. This is original (no doubt about it!), but still. Where's the sales message or product benefit? We are talking about office equipment (or supplies), not bikinis or tanning lotions.

Dzsoi's picture
Dzsoi
Activity Score 8135

Your fashion ad magazine thing is spot on: it would be a great, justified ad in a macho magazine for example Playboy!

luispiter's picture
luispiter
Activity Score 2756

good job... congratulation

monsieurange's picture
monsieurange
Activity Score 520

Cumplidor, jaja

Farragut's picture
Farragut
Activity Score 236

Mmmm... no.

Brain-Art's picture
Brain-Art
Activity Score 1101

Great Work.

kitkiritkit's picture
kitkiritkit
Activity Score 73

You Rock \m/

thommo's picture
thommo
Activity Score 10

Aren't highlighting pens are for things that don't literally stick out from the rest?

Farragut's picture
Farragut
Activity Score 236

Auch. You touch it.

michelangelo's picture
michelangelo
Activity Score 660

brilliant imagery

anibal smith's picture
anibal smith
Activity Score 48

buena imagen pero muy pobre la idea.

good visual but very poor idea.

nilton_pereyra's picture
nilton_pereyra
Activity Score 18

se acepta

its ok folks

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