Layconsa highlighter: Topless
Advertising Agency: Mayo Draft FCB, Peru
Creative Directors: Ricardo Ortiz, German Garrido
Art Director: Gonzalo Paredes
Copywriter: Gustavo Flores, Gonzalo Paredes, Lato Latorre
Photographer: Luis Miguel Otayza
Retoucher: Diego Zegarra
Producers: Maricarmen Buraschi, Nancy Suzuki Miyagi
24 comments
Good visual idea. Like the Art Direction.
www.daniellobaton.com
Is it the same girl throughout the image?
The link to the product is very tenuous.
lmao
i thot exactly the same
anyhow, nice idea
Like the.............................. highlighter!
withalltherespects
Like it like it
Great idea.
The idea is bang-on. However, this ad would never stand a chance of being printed in my country.
we must be living in the same country ;-) who cares - we like
bite me
Super Duper!!!!!
they showed me a picture & i laughed
dignity has never been photographed
I like the girl in the middle. Where is my highlighter!!! Bit confusing.
I get the idea; it's cute and funny, but still. This looks like an ad out of a fashion magazine, and there's nothing special (let alone fashionable) about office equipment.
At least they're trying something new and fresh or would you prefer the old "buy one, get one free"?
Believe me, people on here know me as the person who's all about "new" and "different" (perhaps a little too different) ideas. This is original (no doubt about it!), but still. Where's the sales message or product benefit? We are talking about office equipment (or supplies), not bikinis or tanning lotions.
Your fashion ad magazine thing is spot on: it would be a great, justified ad in a macho magazine for example Playboy!
good job... congratulation
www.barcreativo.com
Cumplidor, jaja
Mmmm... no.
Great Work.
You Rock \m/
Aren't highlighting pens are for things that don't literally stick out from the rest?
Auch. You touch it.
brilliant imagery
buena imagen pero muy pobre la idea.
good visual but very poor idea.
se acepta
its ok folks