Layconsa highlighter: Topless

Advertising Agency: Mayo Draft FCB, Peru
Creative Directors: Ricardo Ortiz, German Garrido
Art Director: Gonzalo Paredes
Copywriter: Gustavo Flores, Gonzalo Paredes, Lato Latorre
Photographer: Luis Miguel Otayza
Retoucher: Diego Zegarra
Producers: Maricarmen Buraschi, Nancy Suzuki Miyagi

24 comments

dani_boi's picture
dani_boi
161 pencils

Good visual idea. Like the Art Direction.

thedesignaddict's picture
thedesignaddict
5370 pencils

Is it the same girl throughout the image?

The link to the product is very tenuous.

checkhill's picture
checkhill
465 pencils

lmao
i thot exactly the same
anyhow, nice idea

Adaddicted's picture
Adaddicted
3435 pencils

Like the.............................. highlighter!

withalltherespects

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

Like it like it

esteb's picture
esteb
673 pencils

Great idea.

whatthefudge's picture
whatthefudge
1268 pencils

The idea is bang-on. However, this ad would never stand a chance of being printed in my country.

Roshan Quintus's picture
Roshan Quintus
669 pencils

we must be living in the same country ;-) who cares - we like

bite me

tirthomitro's picture
tirthomitro
2724 pencils

Super Duper!!!!!

they showed me a picture & i laughed
dignity has never been photographed

perromalo's picture
perromalo
429 pencils

I like the girl in the middle. Where is my highlighter!!! Bit confusing.

atb2005's picture
atb2005
13567 pencils

I get the idea; it's cute and funny, but still. This looks like an ad out of a fashion magazine, and there's nothing special (let alone fashionable) about office equipment.

Azelixi's picture
Azelixi
18 pencils

At least they're trying something new and fresh or would you prefer the old "buy one, get one free"?

atb2005's picture
atb2005
13567 pencils

Believe me, people on here know me as the person who's all about "new" and "different" (perhaps a little too different) ideas. This is original (no doubt about it!), but still. Where's the sales message or product benefit? We are talking about office equipment (or supplies), not bikinis or tanning lotions.

Dzsoi's picture
Dzsoi
5326 pencils

Your fashion ad magazine thing is spot on: it would be a great, justified ad in a macho magazine for example Playboy!

luispiter's picture
luispiter
2756 pencils

good job... congratulation

monsieurange's picture
monsieurange
520 pencils

Cumplidor, jaja

Farragut's picture
Farragut
155 pencils

Mmmm... no.

Brain-Art's picture
Brain-Art
1101 pencils

Great Work.

kitkiritkit's picture
kitkiritkit
73 pencils

You Rock \m/

thommo's picture
thommo
10 pencils

Aren't highlighting pens are for things that don't literally stick out from the rest?

Farragut's picture
Farragut
155 pencils

Auch. You touch it.

michelangelo's picture
michelangelo
660 pencils

brilliant imagery

anibal smith's picture
anibal smith
48 pencils

buena imagen pero muy pobre la idea.

good visual but very poor idea.

nilton_pereyra's picture
nilton_pereyra
18 pencils

se acepta

its ok folks

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