Buongiorno San Francisco, theres' a new coffee in town.
Since 1895 the Lavazza family has put its heart and soul into creating the perfect balance of taste and aroma. Lavazza Classico is artfully blended, rich in body and filled with Italian Passion in every cup. Enjoy.
Advertising Agency: Alberto Baccari, Milano/New York, Italy/US
Creative Director: Alberto Baccari
Art Directors: Alberto Baccari, Andrea Castelletti
Copywriters: Robert Schulman, Elvire Cavalié
Graphic Designer: Andrea Castelletti
Brand Strategist: Susan Roy
Project Manager: Giuseppe Laneve
Lettering: Luca Barcellona
Photographer: Orlando Zambarbieri
Published: November 2013