Lavazza: Italian, 3
Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Art Director: Andrea Lantelme
Copywriter: Cristiano Nardò
Photographer: Annie Leibovitz
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Do you need a great new logo?
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
23 Comments
as always for Armando Testa Turin: nice photo but the idea is poor.
If we are in a concept contest...maybe the idea is poor.
Advertising is NOT always about the concept, which seems to be the norm here. Almost half of all advertising is executional based and works very well. Take the fashion industry for example.
It's only advertising.
Also the picture is poor.
Please, the picture is not poor. I agree for the idea but let's keep our comments "up-level".
Up-level? You mean, no criticizing please, I suppose.
I too would have expected something stronger from annie leibovitz
(a white girl in a coffe bath? ;-)
La Foto es lo mejor. Quizás el concepto no sea el mejor, pero la fotografía es excelente... Annie eres la mejor!!!
Romulus and Remus
http://en.wikipedia.org/wiki/Romulus_and_Remus
Cool take on it.
The Capitoline She-Wolf. Glad to see someone here remembers their Art History class.
The photography is nothing spectacular, don't like how she's holding the cup, and I would expect a naked chick from an Italian ad.
www.storytellerscreative.com
..............................................
. . . . . .. . . . . . . . . . . ,.-‘”. . . . . . . . . .``~.,
. . . . . . . .. . . . . .,.-”. . . . . . . . . . . . . . . . . .“-.,
. . . . .. . . . . . ..,/. . . . . . . . . . . . . . . . . . . . . . . ”:,
. . . . . . . .. .,?. . . . . . . .......... . . . . . . . . . . . . . . . . . . .\,
. . . . . . . . . /. . . . . . . . . . . . . . . . . . . . . . . . . . . . ,}
. . . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . . ,:`^`.}
. . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . ,:”. . . ./
. . . . . . .?. . . __. . . . . . . . . . . . . . . . . . . . :`. . . ./
. . . . . . . /__.(. . .“~-,_. . . . . . . . . . . . . . ,:`. . . .. ./
. . . . . . /(_. . ”~,_. . . ..“~,_. . . . . . . . . .,:`. . . . _/
. . . .. .{.._$;_. . .”=,_. . . .“-,_. . . ,.-~-,}, .~”; /. .. .}
. . .. . .((. . .*~_. . . .”=-._. . .“;,,./`. . /” . . . ./. .. ../
. . . .. . .\`~,. . ..“~.,. . . . . . . . . ..`. . .}. . . . . . ../
. . . . . .(. ..`=-,,. . . .`. . . . . . . . . . . ..(. . . ;_,,-”
. . . . . ../.`~,. . ..`-.. . . . . . . . . . . . . . ..\. . /\
. . . . . . \`~.*-,. . . . . . . . . . . . . . . . . ..|,./.....\,__
,,_. . . . . }.>-._\. . . . . . . . . . . . . . . . . .|. . . . . . ..`=~-,
. .. `=~-,_\_. . . `\,. . . . . . . . . . . . . . . . .\
. . . . . . . . . .`=~-,,.\,. . . . . . . . . . . . . . . .\
. . . . . . . . . . . . . . . . `:,, . . . . . . . . . . . . . `\. . . . . . ..__
. . . . . . . . . . . . . . . . . . .`=-,. . . . . . . . . .,%`>--==``
. . . . . . . . . . . . . . . . . . . . _\. . . . . ._,-%. . . ..`..
You're right about the "naked chick" - it doesn't work with that bra on as it is about lactation.
Y no que era una loba?
Me mintieron.
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
This is a calendar, not an ad.
Boys, next time try to find an idea.
Annie is a legend. The picture is anything but poor.
Annie may be a legend, but even a legend can make the occasional gaffe. The lighting in this one in particular is borderline awful, all dark and moody for little more than just looking all dark and moody. I imagine she was saddled with concept (Annie's not one for facile "concepts" like this, from what I know of her work) and did the best she could, but, sorry, no cigar on this one.
--------------------------
Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
I'd still love to see your amazing, brilliant, innovative, stellar, award-winning work.
Mi dispiace. :(
I'm with the postman, Annie lose the bra and shoot the right angle or show a little nipple.
As long as your having fun at the end of a beating.
exactly Romulus and Remus!
Déjà vu
http://avecesmepierdo.blogspot.com/2007/12/otra-de-lobosmanadas-y-cach...
hey man, some don't like people to put up work that might somehow be related, or might remind you of another ad. didn't you read the rules?
I find the picture great but the concept is not too strong.
First: was this ad only for the Italian market, or was it used internationally?
I think the idea with the two kids representing Romulus and Remus is qite good, however, how many "average people" know/remember the story? especially outside Europe..?
It can be quite easy to lose the audience with messages demanding some sort of prior knowledge.
This reference is present on school study in most of countries, Brazil included. I know the history, anyone knows. Sorry for the poor english.
Ramatis H. da Costa
Creative Director
Deberia estar desnuda, como la loba. jejejeje