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Italian, 2

Agency: 
Published/Aired: 
November 2008
Description: 
Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Art Director: Andrea Lantelme
Copywriter: Cristiano Nardò
Photographer: Annie Leibovitz

Comments (27)

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Highest Rated

bimba410's picture
bimba410
Activity Score 2

the woman in the cup is imitating da vinci's vetruvian man which shows the perfection of the human body....by the woman holding a lavazza cup in the midst of her perfect, it means that the coffee is perfection too.

this works in italy because there people are a lot more cultured and art oriented than in other parts of the world. take into consideration that italy has over 60% of the world's art...

picktokyo's picture
picktokyo
Activity Score 1404

woooowww nicee!

Guest commenter's picture
Guest commenter

Very nice but...
why a woman?

redaroguitijani's picture
redaroguitijani
Activity Score 60

too different !!!!!

primo_susto's picture
primo_susto
Activity Score 440

you got to be kidding!

NOTHING IN COMMON!

bimba410's picture
bimba410
Activity Score 2

the woman in the cup is imitating da vinci's vetruvian man which shows the perfection of the human body....by the woman holding a lavazza cup in the midst of her perfect, it means that the coffee is perfection too.

this works in italy because there people are a lot more cultured and art oriented than in other parts of the world. take into consideration that italy has over 60% of the world's art...

superfel's picture
superfel
Activity Score 51

The vitrubian man has been used a million of times before, the matter is how you use it, not just using it.

lelil's picture
lelil
Activity Score 9

ahbil

dohnrest4's picture
dohnrest4

Idea?????

Guest commenter's picture
Guest commenter

Not the same.Different concept & idea....i like this.

Guest commenter's picture
Guest commenter

So the one in the cup is a daVinci drawing what are the other two paintings Leibovitz is referencing?

santos34's picture
santos34

Different because here there isn't any idea.
In the other there is.

santos34's picture
santos34

Different because here there isn't any idea.
In the other there is.

Guest commenter's picture
Guest commenter

Please, is Annie Leibovitz behind the lens... The Best. Good Concept and excelent production.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Bonita foto, pero no sé si me transmite "experiencia".
El café es más que la taza
Italia es más que Da Vinci.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

postman's picture
postman
Activity Score 951

Seguro que tienes razón, pero hacer publicidad significa reducir a lo más importante, no?

miles's picture
miles
Activity Score 306

yep to different, da vinci.

roi zhang's picture
roi zhang
Activity Score 132

Italy rule, Da Vinci.

Guest commenter's picture
Guest commenter

da vinci, should be a naked man

Roger Daly's picture
Roger Daly
Activity Score 359

Cliche. End of story.
Regardless if Italians did it.

everartz's picture
everartz
Activity Score 7609

Vitruvian woman drinking coffee... whatta mess!
--
Everartz

| Everartz |

Guest commenter's picture
Guest commenter

wondering , where is the product .. its not the cup for sure, its not the woman, and for sure its not Da Vici ;)

guys, creativity got not limits but please respect "brand character " ( this ad wont ever sell )

Guest commenter's picture
Guest commenter

"done before" "done before", its not the same as adidias ad
i think its cool and fits right in the italian culture da vinci and expresso

corre's picture
corre
Activity Score 196

http://japanismo.wordpress.com/

I can't believe some people connected this to the adidas ad.
Strange.

I quite like this ad, and especially the fact that "Lavazza = Italy" message permeates through evey single pixel. I think it only works to their benefit.

Barbara M.'s picture
Barbara M.

I like it also! And it has nothing to do with the Adidas-Ad! Grafic-Design, and.. I'm a Grafic-Designer, is a work what lives from inspirations, but this is an ad what is very different of that of adidas.

Tripioso (on Guest Mode)'s picture
Tripioso (on Gu...

we can not say it is done. Tha adidas ad is totally diferent, because it focuses on flexibility, adrenalyne, and action. This one ressembles the human body drawings from Da Vinci.

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