Lavazza: Italian, 2

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Art Director: Andrea Lantelme
Copywriter: Cristiano Nardò
Photographer: Annie Leibovitz

November 2008


picktokyo's picture
1404 pencils

woooowww nicee!

Guest commenter's picture
Guest commenter

Very nice but...
why a woman?

redaroguitijani's picture
60 pencils

too different !!!!!

primo_susto's picture
440 pencils

you got to be kidding!


bimba410's picture
2 pencils

the woman in the cup is imitating da vinci's vetruvian man which shows the perfection of the human the woman holding a lavazza cup in the midst of her perfect, it means that the coffee is perfection too.

this works in italy because there people are a lot more cultured and art oriented than in other parts of the world. take into consideration that italy has over 60% of the world's art...

superfel's picture
51 pencils

The vitrubian man has been used a million of times before, the matter is how you use it, not just using it.

lelil's picture
9 pencils


dohnrest4's picture


Guest commenter's picture
Guest commenter

Not the same.Different concept & idea....i like this.

Guest commenter's picture
Guest commenter

So the one in the cup is a daVinci drawing what are the other two paintings Leibovitz is referencing?

santos34's picture

Different because here there isn't any idea.
In the other there is.

santos34's picture

Different because here there isn't any idea.
In the other there is.

Guest commenter's picture
Guest commenter

Please, is Annie Leibovitz behind the lens... The Best. Good Concept and excelent production.

Javier Ramírez's picture
Javier Ramírez
1243 pencils

Bonita foto, pero no sé si me transmite "experiencia".
El café es más que la taza
Italia es más que Da Vinci.

Chief Creative Director Nexus BBDO

postman's picture
951 pencils

Seguro que tienes razón, pero hacer publicidad significa reducir a lo más importante, no?

miles's picture
306 pencils

yep to different, da vinci.

roi zhang's picture
roi zhang
132 pencils

Italy rule, Da Vinci.

Guest commenter's picture
Guest commenter

da vinci, should be a naked man

Roger Daly's picture
Roger Daly
359 pencils

Cliche. End of story.
Regardless if Italians did it.

everartz's picture
7609 pencils

Vitruvian woman drinking coffee... whatta mess!

| Everartz |

Guest commenter's picture
Guest commenter

wondering , where is the product .. its not the cup for sure, its not the woman, and for sure its not Da Vici ;)

guys, creativity got not limits but please respect "brand character " ( this ad wont ever sell )

Guest commenter's picture
Guest commenter

"done before" "done before", its not the same as adidias ad
i think its cool and fits right in the italian culture da vinci and expresso

corre's picture
196 pencils

I can't believe some people connected this to the adidas ad.

I quite like this ad, and especially the fact that "Lavazza = Italy" message permeates through evey single pixel. I think it only works to their benefit.

Barbara M.'s picture
Barbara M.

I like it also! And it has nothing to do with the Adidas-Ad! Grafic-Design, and.. I'm a Grafic-Designer, is a work what lives from inspirations, but this is an ad what is very different of that of adidas.

Tripioso (on Guest Mode)'s picture
Tripioso (on Gu...

we can not say it is done. Tha adidas ad is totally diferent, because it focuses on flexibility, adrenalyne, and action. This one ressembles the human body drawings from Da Vinci.

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