Lavazza: Italian, 1

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Art Director: Andrea Lantelme
Copywriter: Cristiano Nardò
Photographer: Annie Leibovitz

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18 comments

Amsterdam, The Netherlands's picture
Amsterdam, The ...

She scares me..

Guest commenter's picture
Guest commenter

awful photos - a lot of money for nothing
very bad

john doe's picture
john doe
1571 pencils

why do you think these are awful?

Crisp One's picture
Crisp One
2007 pencils

these are cool, a lil FORCED getting the coffee idea in there though. I think this is the weakest, maybe cuz I dont get the connection.....my european art history is a lil rough.

miko1aj's picture
miko1aj
3097 pencils

shame on you then.
I'm not a fan of Lavazza calnedars but this photo retouching and treatment is absolutely fantastic. This particular picture reminds me of David's manner of painting for example. Great execution. In category of "idea" of course it lacks a lot, but it's not made for "smile in mind" sort of advertising, but rather for creating a mood, a climate.

SeanMartin's picture
SeanMartin

Exactly. One might ask "what's the concept" for a Binford Tools calendar.

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

meada's picture
meada

She has no belly...

kgeiger's picture
kgeiger
7050 pencils

As visual jokes, these work ok. Solid bread & butter work.

huntelaash's picture
huntelaash

Find an idea. Then make an ad.

1/10

NEXT PLEASE!

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Lo mismo. Buena y buen arte, pero reducen la experiencia de consumir café a una taza.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

STRTLRS's picture
STRTLRS
1607 pencils

This sells more undergarments than coffee.

www.storytellerscreative.com

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I think, therefore... yeah.

Guest commenter's picture
Guest commenter

what's the concept?is her mask the coffee cup? then what?
didn't get it

dthlb72's picture
dthlb72
545 pencils

This one doesn't goes well compare to the others.

Guest commenter's picture
Guest commenter

ooops someone retouched her belly button away

corre's picture
corre
196 pencils

not appealing at all.
The model looks quit scary and unattractive, the photo is cold and gloomy (and it's supposed to advertise a HOT cup of strong coffee that opens up our eyes and gives an adrenaline rush). Yeah... no.

STRTLRS's picture
STRTLRS
1607 pencils

There's something very Magritte about her mask.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest commenter's picture
Guest commenter

i feel that the pictures are to show that lavazza is throughout history - that coffee is our history
the poor quality of each picture is just to show that

STRTLRS's picture
STRTLRS
1607 pencils

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I think, therefore... yeah.

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