Italian, 1

Agency Network: 
November 2008

Print advertisment created by Armando Testa, Italy for Lavazza, within the category: House, Garden.

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Art Director: Andrea Lantelme
Copywriter: Cristiano Nardò
Photographer: Annie Leibovitz

Comments (18)

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Amsterdam, The Netherlands's picture
Amsterdam, The ...

She scares me..

Guest commenter's picture
Guest commenter

awful photos - a lot of money for nothing
very bad

john doe's picture
john doe
Activity Score 1571

why do you think these are awful?

Crisp One's picture
Crisp One
Activity Score 2005

these are cool, a lil FORCED getting the coffee idea in there though. I think this is the weakest, maybe cuz I dont get the european art history is a lil rough.

miko1aj's picture
Activity Score 3086

shame on you then.
I'm not a fan of Lavazza calnedars but this photo retouching and treatment is absolutely fantastic. This particular picture reminds me of David's manner of painting for example. Great execution. In category of "idea" of course it lacks a lot, but it's not made for "smile in mind" sort of advertising, but rather for creating a mood, a climate.

SeanMartin's picture

Exactly. One might ask "what's the concept" for a Binford Tools calendar.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

meada's picture

She has no belly...

kurtberengeiger's picture
Activity Score 7318

As visual jokes, these work ok. Solid bread & butter work.

huntelaash's picture

Find an idea. Then make an ad.



Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Lo mismo. Buena y buen arte, pero reducen la experiencia de consumir café a una taza.

Chief Creative Director Nexus BBDO

STRTLRS's picture
Activity Score 1601

This sells more undergarments than coffee.

I think, therefore... yeah.

Guest commenter's picture
Guest commenter

what's the concept?is her mask the coffee cup? then what?
didn't get it

dthlb72's picture
Activity Score 545

This one doesn't goes well compare to the others.

Guest commenter's picture
Guest commenter

ooops someone retouched her belly button away

corre's picture
Activity Score 196

not appealing at all.
The model looks quit scary and unattractive, the photo is cold and gloomy (and it's supposed to advertise a HOT cup of strong coffee that opens up our eyes and gives an adrenaline rush). Yeah... no.

STRTLRS's picture
Activity Score 1601

There's something very Magritte about her mask.

I think, therefore... yeah.

Guest commenter's picture
Guest commenter

i feel that the pictures are to show that lavazza is throughout history - that coffee is our history
the poor quality of each picture is just to show that

STRTLRS's picture
Activity Score 1601

I think, therefore... yeah.