Lavanderia Wash: Shirt

Deep cleaning for fine clothes

Advertising Agency: JWT, Sao Paulo, Brazil
Chief Creative Officer: Ricardo John
Creative Directors: Erick Rosa, Ricardo John
Copywriterr: Pedro Furtado
Art Directors: Fabio Santoro, André Marques
Head Of Art: Fabio Simões
Planning: Fernand Alphen
Art Buyers: Marcia Lacaze, Paula Ferrari
Photographer: Gustavo Lacerda
Producers: Flavio Schaefer, Flávio Colella

June 2013


talkingisfree's picture
2710 pencils

I like this one. Different approach and right to the point. Great campaign.

baliais's picture
2599 pencils

New and fresh, love it

printlover's picture
587 pencils


CrackerJackWorks's picture
18100 pencils

well done.

Bahamut's picture
105 pencils

Great idea! I would have taken more care of the hands position though. For example, the second set of hands both are left. And in the first set, the top right hand is in a very weird, forced position, not natural.
It may be irrelevant for the idea but if thats the case you shouldn´t have put them in pairs. And if it´s intentional i just think it looks weird.
Again, I love the idea!

Luis Caldas's picture
Luis Caldas
11 pencils

Best ad I've seen in years!

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