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32 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Absolutely heartbreaking, and beautifully done. I've been waiting a long time to see this sector treated properly, and you're hitting it absolutely spot on. Perfect, just perfect.

LeeHarvey's picture
LeeHarvey
3045 pencils

Wow Gerry, I've never seen you this generous. Is this one of your softer days? Or are you just taking the Mickey out of all of us...?

CuriousPencil's picture
CuriousPencil
4227 pencils

Absolutely serious LeeH, I love this. Maybe my animal-loving side is coming to the fore, and I guess that's what the ad's intention was, but I really felt properly punched in the face with this one. An instant hit like that's rare for me to feel, so I thought a 10 was in order.

AdBuzzer's picture
AdBuzzer
1168 pencils

Eye-catching visual. But what is the message?? - The copy says nothing clear (why 50 000 and not 75 000??) and lacks a call to action.

CuriousPencil's picture
CuriousPencil
4227 pencils

Yes, yes and yes. There will be an emotional tide of people left washed on the shore of their own open wallets, you're absolutely right. Agency? Can you fix this NOW?

mdb1974's picture
mdb1974
411 pencils

Great art, solid message. Like.

Filipello Manuela's picture
Filipello Manuela
235 pencils

La linea della carreggiata sul tapis roulant rovina tutto.
Che bisogno c'era di metterla ragazzi?
Peccato, occasione persa.
(E poi siamo proprio sicuri che sia uscita? Mah).

The road line on the tapis roulant ruins the idea. Next.

CuriousPencil's picture
CuriousPencil
4227 pencils

I'll be very gentle. The road line makes it a road. Makes it a homeless dog. Makes it work. Otherwise it's a dog on a treadmill. Which is a dog exercising.

Next.

Filipello Manuela's picture
Filipello Manuela
235 pencils

Yes, it's a domestic dog exercising and preparing itself to be homeless.

You haven't understood the idea. That's why you like it. And stop smoking please.

(Smetti di fumare grazie).

CuriousPencil's picture
CuriousPencil
4227 pencils

"I haven't understood the idea" and "please stop smoking."

Daddy?

writersblog's picture
writersblog
556 pencils

First impression I had was a lazy dog pet owner leaving dog unattended on a treadmill.
Road line or not, it's still a dog exercising indoors to me, on a treadmill.
Seen it a lot. Type in 'dog treadmill' in Google. Or...
http://www.youtube.com/watch?v=-4CtNhl1lFg

CuriousPencil's picture
CuriousPencil
4227 pencils

Blank out the surroundings for a second. See a dog alone, walking down the road, homelessly. Let the connotations of homelessness seep in. Now look at it again.

kttb's picture
kttb
6 pencils

sì, Manuela, è uscita. Togli pure il mah.
Per il resto sei ovviamente libera di dare tutti i pareri e i consigli che vuoi :)
Ciao
massimo guastini

This ad is not a "fake".

everartz's picture
everartz
7611 pencils

that shadow on the wall was unneeded and the entire scene looks saturated with black intensity!
but still the idea and the thought is solid thou..

| Everartz |

CuriousPencil's picture
CuriousPencil
4227 pencils

Disagree. It's a dark subject, and I think the lighting is entirely suitable.

Janae's picture
Janae
385 pencils

the composition could be better. he is not going in the future (right side), he is actually going backwards, to the past.
it would be also more impressive, if he is running and not walking kinda slow.

CuriousPencil's picture
CuriousPencil
4227 pencils

A dog with nowhere to go rarely runs, unless it's fleeing danger or chasing prey. And I'm pretty sure they kept the dog in the middle precisely because some countries drive on the left, some on the right, so the imagery could be used everywhere.

LeeHarvey's picture
LeeHarvey
3045 pencils

So nice to see you fight for your favorite ad. I'll give YOU ten stars for your determination, Gerry.

jackblack's picture
jackblack
2261 pencils

Bad.

Klidesign's picture
Klidesign
209 pencils

me not like

RG's picture
RG
182 pencils

Stop photoshop now!

RG

heritage85's picture
heritage85
180 pencils

Couldn't agree more with you, RG.

the_lizard_king's picture
the_lizard_king
1259 pencils

B E A Utiful... I love the ad and it is extremely well shown. I seriously am in love with the concept. Superb Work!!!

And then GOD said...
Let there be creativity!!!

Nude Copy's picture
Nude Copy
1058 pencils

death of artist...thats wat happens wen u create an ad..the viewer is free 2 intrepret his way...curious pencil and filipello manuela interpreted 2 diff ways

Richard Finch's picture
Richard Finch
201 pencils

I can't believe how many bad reviews this is getting...it's good going on great.
The art direction might not be excellent, but it does it's job well.

Heads out of asses, please.

Glut's picture
Glut
3947 pencils

Great. Extremely clear.

luispiter's picture
luispiter
2756 pencils

jajaj its baaaadddd

kleenex's picture
kleenex
26914 pencils

I am not 100% liking the concept. Nice photshop job, buuuuuuuuuuuuuuuuuuuuttttttt........

I am not feeling like other posters.

Sooty's picture
Sooty
38 pencils

Sorry, this one is a bit too convoluted for me.

shahidali's picture
shahidali
4063 pencils

Too good and too bad. Too good is the parallelism, its classic. And as the problem with the classics, not everybody enjoys Hamlet or Odyssey. From a connoisseur's point of view, its a champion, from the communication point of view, it has challenge to overcome.

shahid

The Mad Adder's picture
The Mad Adder
212 pencils

Brilliant!

lalmadv's picture
lalmadv
78 pencils

That's a real concept, smartly thought and well executed. I don't like position - seems too close the LAV logo - and font of the headline only, that is too rounded. I'd prefer a more aseptic one, not only becouse the message is dramatic, but also becouse of the image processing (dark and sad). By the way, that's a great ad from a great team. Congrats.

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