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Tiger

Agency: 
Published/Aired: 
November 2010
22896
Description: 

Print advertisment created by cOOkies, Italy for LAV, within the category: Public Interest, NGO.

The show mustn't go on. Support animal-free circuses.

Advertising Agency: cOOkies adv, Milan, Italy
Creative Directors: Francesca Mudanò, Alba Ronchi
Art Directors: Alina Piccolotti, Andrea Di Castri
Copywriter: Massimo Guastini
Post-production: Illusion

Comments (29)

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Highest Rated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Animals are still used in circuses. They're trained through pain. They're kept in cages too small to be called cages (since they're typically travelling most of the season) and they're performing for people's most base and fleeting entertainment. The tiger in the ad represents a niche of captive animals that aren't governed by the zoos' excuse of 'conservation', their lives are entirely purposed to obedience. It's man as bully, magnified by ignorance, and projected into a ring in front of people who would be fucking horrified if they knew really what they were responsible for. Or, more accurately, their children will.

mr.x's picture
mr.x
Activity Score 998

Help me understand this one. How is this a circus without animals, and there is an animal in the ad? Is the tiger dead, or is it a fake tiger? I dont get it.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Animals are still used in circuses. They're trained through pain. They're kept in cages too small to be called cages (since they're typically travelling most of the season) and they're performing for people's most base and fleeting entertainment. The tiger in the ad represents a niche of captive animals that aren't governed by the zoos' excuse of 'conservation', their lives are entirely purposed to obedience. It's man as bully, magnified by ignorance, and projected into a ring in front of people who would be fucking horrified if they knew really what they were responsible for. Or, more accurately, their children will.

mr.x's picture
mr.x
Activity Score 998

My bad. I guess i didn't get the obvious. If they are going for that angle than I think the ad could've been a bit more "rough" and not so humoristic or whatever. And the copy "the show must go on", huh?

CuriousPencil's picture
CuriousPencil
Activity Score 4225

It's a readability thing, well pointed out. The '...n't..." of "mustn't" is a bit obscured by the striped in the middle, and fan of the apostrophe though I am, it's probably the wrong place to showcase it here.

As to the floppy puppetry of the tiger, I think it's okay as is, apart from the last-minute tail. Though yes, "it would be nice to see a standard tiger circus roar*" for the shot.

*for the last time.

mr.x's picture
mr.x
Activity Score 998

I meant mustn't. Typo.

luispedromendezb's picture
luispedromendezb
Activity Score 104

I don't understand? Concept?

CuriousPencil's picture
CuriousPencil
Activity Score 4225

This is a more difficult one. It's about using zebras to make milkshakes, a powerful force in the retail trade. The strings represent elevator lift shafts, and the tiger represents the extinct Sabre Tooth Jacksaw. Hope this helps.

mr.x's picture
mr.x
Activity Score 998

He won't be coming back anytime soon.

luispedromendezb's picture
luispedromendezb
Activity Score 104

Hola

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Luis was just playing Undercover Idiot with us. He's not doing that anymore.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Right with you on the sentiment. Execution could be less cartoony, but I fully understand that the circus squad wouldn't be too keen on farming out their animals for a photoshoot. Though you *know*? That would be a fucking great thing to do. Would be a gorgeous epitaph for those animals if the last photo they posed for was one that helped put an end to animals in circuses. I'd love to help for free if there's any copy neeeded.

everartz's picture
everartz
Activity Score 7609

this has a solid thought and its built from a true vision which i find it a little weird that it is coming from italy.. that country that knows how to handle and do fashion only!

| everartz |

Filipello Manuela's picture
Filipello Manuela
Activity Score 235

Non si capisce una mazza ragazzi.
Peccato, il brief era molto interessante.
L'Italia merita di più.

(Don't get it. Bad picture. Italy deserves more).

Filipello Manuela's picture
Filipello Manuela
Activity Score 235

L'ho capita. E' una tigra buratiino. Al circo le tigri sono come burattini... Che scoperta...!!.

(Basic idea)

jackblack's picture
jackblack
Activity Score 2355

Definitely a problem that needs to be addressed. But addressed in this way, makes it lame.

Tspot's picture
Tspot
Activity Score 241

I like the thought of having this powerful, dignified creature being made to look so silly. And the line is right on.

chanderjoshi's picture
chanderjoshi
Activity Score 153

like the concept!!

the_lizard_king's picture
the_lizard_king
Activity Score 1257

The artwork really doesn't bring out the severity of the issue! Though the concept is ok but the art is really basic!!!

And then GOD said...
Let there be creativity!!!

Glut's picture
Glut
Activity Score 3935

again, very good!

luispiter's picture
luispiter
Activity Score 2756

what... its good

kleenex's picture
kleenex
Activity Score 48467

Winner on concept.

dean viii's picture
dean viii
Activity Score 1686

who cares? give me a reason to care.

arke1's picture
arke1
Activity Score 235

Decent concept...dunno about the tagline though.

SuPeRfLy's picture
SuPeRfLy
Activity Score 24

Just think the headline is just an easy way out to try compliment the visual. Not great.

Glut's picture
Glut
Activity Score 3935

If you are not seeing the fresh point of view or new approach of this series, then it´s ok for you not to understand "what is good" about them.

manumartin5's picture
manumartin5
Activity Score 1196

thoughtful ad

shahidali's picture
shahidali
Activity Score 4069

Brilliant. Too good. I don't find this particular ad has the problem that persists on the trademill/dog issue.

shahid

raw tuna's picture
raw tuna
Activity Score 837

I like it & agree

lalmadv's picture
lalmadv
Activity Score 78

That one doesn't make me say "wow", it's not really involving for me. But at least I can recognize a thought behind, though I cannot find a very different approach here like in the other one.

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