Laurier: For active sleepers, 4

For active sleepers

The product has extra wide lids so it will ensure user's protection at night, no matter how active they move when they sleep.

Advertising Agency: Dentsu Indonesia, Jakarta, Indonesia
Creative Directors: Widi Hartono
Art Director: Yuli Andrian
Copywriters: Widi Hartono
Photographer: Robbi Agus
Published: May 2009

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19 comments

SAM75's picture
SAM75
218 pencils

Good execution, but too simple. Actually nothing to say.

morse's picture
morse
15046 pencils

I have seen something similar. Can't recall where. It's good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice

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thedesignaddict's picture
thedesignaddict
5329 pencils

I like it. Simple and clear.

Reality Check's picture
Reality Check
1793 pencils

The concept here holds more promise than the execution. (If the idea depends upon seeing sleeping models in day clothes, it's a sign that it's not working as well as it should.)

dlue's picture
dlue
342 pencils

execution isn't great... whats with the over photoshop'd black around the bed, and the idea is leaves me wanting something other than the obvious, which it is

cheers,
dlue

paumarques's picture
paumarques
1314 pencils

senzill i efectiu- m'agrada!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Gualcor's picture
Gualcor
972 pencils

DONE

Her morning elegance - Oren Lavie: http://www.youtube.com/watch?v=2_HXUhShhmY

TARGET Commercial - http://www.youtube.com/watch?v=_IVgo9WEUEc

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kripaakar's picture
kripaakar
522 pencils

A general idea shared by various brands, but the illustration out stands the other brands

miko1aj's picture
miko1aj
3097 pencils
  • http://adsoftheworld.com/media/print/osim_sona_pillow_lion
  • yeah, verily it has been done many times.
  • Jakarta Jack's picture
    Jakarta Jack

    This campaign hasn't been published, surely not in May 2009. The visual approach is definitely taken from Oren Lavie's video and desperately force fitted into a really bad concept for a boring client who would never allow a campaign like this to be published.
    On top of that; the photography is really bad. Advertising agency shouldn't hire a wedding photographer to shoot a campaign.

    Jakarta Jack's picture
    Jakarta Jack

    This campaign hasn't been published, surely not in May 2009. The visual approach is definitely taken from Oren Lavie's video and desperately force fitted into a really bad concept for a boring client who would never allow a campaign like this to be published.
    On top of that; the photography is really bad. Advertising agencies shouldn't hire a wedding photographer to shoot a campaign.

    Jakarta Jack's picture
    Jakarta Jack

    This campaign hasn't been published, surely not in May 2009. The visual approach is definitely taken from Oren Lavie's video and desperately force fitted into a really bad concept for a boring client who would never allow a campaign like this to be published.
    On top of that; the photography is really bad. Advertising agencies shouldn't hire a wedding photographer to shoot a campaign.

    Jakarta Jack's picture
    Jakarta Jack

    This campaign hasn't been published, surely not in May 2009. The visual approach is definitely taken from Oren Lavie's video and desperately force fitted into a really bad concept for a boring client who would never allow a campaign like this to be published.
    On top of that; the photography is really bad. Advertising agencies shouldn't hire a wedding photographer to shoot a campaign.

    Widi Hartono's picture
    Widi Hartono
    4 pencils

    To inform to Jakarta jack:
    - The ad is run
    - We got client's agreement
    - It's a poster campaign

    Widi Hartono's picture
    Widi Hartono
    4 pencils

    To inform to Jakarta jack:
    - The ad is run
    - We got client's agreement
    - It's a poster campaign
    - The photographer is competent

    Jakarta Jack's picture
    Jakarta Jack

    My apologies for the wild accusations then. But could you explain me when this ran? And where the posters could have been seen?

    One more thing, the photographer is far from competent. It's really bad. Just have a look at the lighting, really bad. It lacks depth. Most of it is brushed over in PhotoShop so you could have shot the same image. The styling is poor as well, no attention to detail such as how the sheets are laid out, the position of the pillows look too unnatural, twice the same bed, most props are a bad combination. Also the model is the same throughout the campaign, so only 1 woman is doing all this stuff. The angle is bad, if you do a top shot then make sure to position the camera on top. And don't stand on top of a ladder thinking you can create the same effect. Like this the attention gets drawn to the legs while the upper body is equally important in this ad. So this is poor art direction in combination with a bad photographer. Of course you will disagree but compare this with the lighting, styling and angle in Oren Lavie's video clip and draw your own conclusion.

    prasanno's picture
    prasanno
    102 pencils

    I don't know what the fuss, but it's nice. Simple and effective. ;-)

    checkhill's picture
    checkhill
    465 pencils

    lovely, specific, clear, to the target
    well dones :))

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