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For active sleepers, 4

Agency: 
Published/Aired: 
May 2009
Description: 

The product has extra wide lids so it will ensure user's protection at night, no matter how active they move when they sleep.

For active sleepers

Advertising Agency: Dentsu Indonesia, Jakarta, Indonesia
Creative Directors: Widi Hartono
Art Director: Yuli Andrian
Copywriters: Widi Hartono
Photographer: Robbi Agus

Comments (19)

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Highest Rated

Jakarta Jack's picture
Jakarta Jack

My apologies for the wild accusations then. But could you explain me when this ran? And where the posters could have been seen?

One more thing, the photographer is far from competent. It's really bad. Just have a look at the lighting, really bad. It lacks depth. Most of it is brushed over in PhotoShop so you could have shot the same image. The styling is poor as well, no attention to detail such as how the sheets are laid out, the position of the pillows look too unnatural, twice the same bed, most props are a bad combination. Also the model is the same throughout the campaign, so only 1 woman is doing all this stuff. The angle is bad, if you do a top shot then make sure to position the camera on top. And don't stand on top of a ladder thinking you can create the same effect. Like this the attention gets drawn to the legs while the upper body is equally important in this ad. So this is poor art direction in combination with a bad photographer. Of course you will disagree but compare this with the lighting, styling and angle in Oren Lavie's video clip and draw your own conclusion.

SAM75's picture
SAM75
Activity Score 220

Good execution, but too simple. Actually nothing to say.

morse's picture
morse
Activity Score 17364

I have seen something similar. Can't recall where. It's good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice

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thedesignaddict's picture
thedesignaddict
Activity Score 5403

I like it. Simple and clear.

Reality Check's picture
Reality Check
Activity Score 2537

The concept here holds more promise than the execution. (If the idea depends upon seeing sleeping models in day clothes, it's a sign that it's not working as well as it should.)

dlue's picture
dlue
Activity Score 342

execution isn't great... whats with the over photoshop'd black around the bed, and the idea is leaves me wanting something other than the obvious, which it is

cheers,
dlue

paumarques's picture
paumarques
Activity Score 1312

senzill i efectiu- m'agrada!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Gualcor's picture
Gualcor
Activity Score 978

DONE

Her morning elegance - Oren Lavie: http://www.youtube.com/watch?v=2_HXUhShhmY

TARGET Commercial - http://www.youtube.com/watch?v=_IVgo9WEUEc

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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kripaakar's picture
kripaakar
Activity Score 522

A general idea shared by various brands, but the illustration out stands the other brands

miko1aj's picture
miko1aj
Activity Score 3086
  • http://adsoftheworld.com/media/print/osim_sona_pillow_lion
  • yeah, verily it has been done many times.
  • Jakarta Jack's picture
    Jakarta Jack

    This campaign hasn't been published, surely not in May 2009. The visual approach is definitely taken from Oren Lavie's video and desperately force fitted into a really bad concept for a boring client who would never allow a campaign like this to be published.
    On top of that; the photography is really bad. Advertising agency shouldn't hire a wedding photographer to shoot a campaign.

    Jakarta Jack's picture
    Jakarta Jack

    This campaign hasn't been published, surely not in May 2009. The visual approach is definitely taken from Oren Lavie's video and desperately force fitted into a really bad concept for a boring client who would never allow a campaign like this to be published.
    On top of that; the photography is really bad. Advertising agencies shouldn't hire a wedding photographer to shoot a campaign.

    Jakarta Jack's picture
    Jakarta Jack

    This campaign hasn't been published, surely not in May 2009. The visual approach is definitely taken from Oren Lavie's video and desperately force fitted into a really bad concept for a boring client who would never allow a campaign like this to be published.
    On top of that; the photography is really bad. Advertising agencies shouldn't hire a wedding photographer to shoot a campaign.

    Jakarta Jack's picture
    Jakarta Jack

    This campaign hasn't been published, surely not in May 2009. The visual approach is definitely taken from Oren Lavie's video and desperately force fitted into a really bad concept for a boring client who would never allow a campaign like this to be published.
    On top of that; the photography is really bad. Advertising agencies shouldn't hire a wedding photographer to shoot a campaign.

    Widi Hartono's picture
    Widi Hartono
    Activity Score 4

    To inform to Jakarta jack:
    - The ad is run
    - We got client's agreement
    - It's a poster campaign

    Widi Hartono's picture
    Widi Hartono
    Activity Score 4

    To inform to Jakarta jack:
    - The ad is run
    - We got client's agreement
    - It's a poster campaign
    - The photographer is competent

    Jakarta Jack's picture
    Jakarta Jack

    My apologies for the wild accusations then. But could you explain me when this ran? And where the posters could have been seen?

    One more thing, the photographer is far from competent. It's really bad. Just have a look at the lighting, really bad. It lacks depth. Most of it is brushed over in PhotoShop so you could have shot the same image. The styling is poor as well, no attention to detail such as how the sheets are laid out, the position of the pillows look too unnatural, twice the same bed, most props are a bad combination. Also the model is the same throughout the campaign, so only 1 woman is doing all this stuff. The angle is bad, if you do a top shot then make sure to position the camera on top. And don't stand on top of a ladder thinking you can create the same effect. Like this the attention gets drawn to the legs while the upper body is equally important in this ad. So this is poor art direction in combination with a bad photographer. Of course you will disagree but compare this with the lighting, styling and angle in Oren Lavie's video clip and draw your own conclusion.

    prasanno's picture
    prasanno
    Activity Score 102

    I don't know what the fuss, but it's nice. Simple and effective. ;-)

    shitmonk's picture
    shitmonk
    Activity Score 465

    lovely, specific, clear, to the target
    well dones :))

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