If you don't see it, you can't picture it.
Advertising Agency: McCann Erickson Argentina
Creative Directors: Papon Ricciarelli, Chavo Demilio
Art Director: Mariano Legname
Copywriter: Rodrigo Polignano
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3 Comments
Pretty average really.
The dull grey room and boxes are a dull setting for the imagery, art directionally.
Not to my taste.
We're going to need more lube.
that copywriter, poor sod, had to do so little to contribute to what is basically a good idea done well, and he effed it up. Way to go, Rodrigo Polignano. The Maradona of writing you are not. Pray for a Hand of God to write for you.
Basic copy...nice art...
How about
Unite a picture, piece a picture
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