Advertisement

Fidel Castro

Agency: 
Published/Aired: 
April 2016
Description: 

If we had a mascot it would be Fidel Castro.

Advertising Agency: Bohan, Nashville, USA
Creative Directors: Dave Smith, Jon Arnold
Art Director: Brian Feeney
Copywriter: Dave Smith

Comments (10)

Log in or register to post comments

Highest Rated

Ivine_b's picture
Ivine_b
Activity Score 6

Good one.

mtneylon's picture
mtneylon
Activity Score 67

I just got out of class talking about him. I want a burrito!

skimheaven's picture
skimheaven
Activity Score 4

What does a Cuban dictator have to do with a Mexican restaurant? The artwork is clearly Mexican, the copy on the other ads reference Mexican foods.
Apparently, they couldn't think of any other famous Latin people, so hey, let's go with the guy with the beard. People know him.
Terrible.

skimheaven's picture
skimheaven
Activity Score 4

What does a Cuban dictator have to do with a Mexican restaurant? The artwork is clearly Mexican, the copy on the other ads reference Mexican foods.
Apparently, they couldn't think of any other famous Latin people, so hey, let's go with the guy with the beard. People know him.
Terrible.

Billoughsby's picture
Billoughsby
Activity Score 5144

¡Ay Carumba!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Pedestrian's picture
Pedestrian
Activity Score 492

Why would Fidel Castro be the mascot?

I feel like I'm smoking peyote....which ironically might have been a better Mexican reference for this campaign. Other than, you know, a Cuban.

Billoughsby's picture
Billoughsby
Activity Score 5144

Wondered the same thing, and honestly, I think it's because Pancho Villa was already taken. And taken. And taken. And taken...

http://pancho-villas.com/

http://www.panchovillas.net/

http://www.panchovillamexican.com/

http://smpanchovilla.com/

http://www.panchovillasgrill.com/

Still a dubious choice though, Fidel for a Mexican joint, I agree with you.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Pedestrian's picture
Pedestrian
Activity Score 492

Funny thing is, even if Castro were Mexican, the line still wouldn't make any sense.

It'd be like if Volkswagen said "If we had a mascot, it would be Beethoven."

You'd say...ok I get that he's German....but uh, what does he have to do with the product?

"If we had a mascot, it would be someone famous and of Latin descent."

Billoughsby's picture
Billoughsby
Activity Score 5144

"Our burritos have beards."

No.

"JFK would have hated our burritos."

Probably not.

"Our burritos don't appeal to rebels in any meaningful sense of the word, but we wanted to pretend they did just for this ad, and were chicken to use Che."

Well maybe.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

freakart's picture
freakart
Activity Score 534

Fidel Castro really? That mf who terrorizes the whole country and their people? Bad choice.

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Ivine_b's picture
Ivine_b
Activity Score 6

Good one.

Advertisement