Lasinen Lapsuus: Pint
I heard the shocking truth about my drinking from my daughter. After a couple of beers she thinks I'm a scary old man. Daddy has disappeared and Jenni has been left alone.
Advertising Agency: Euro RSCG Helsinki, Finland
Creative Director: Marko Vuorensola
Art Director: Joonas Paloheimo
Copywriters: Annu Terho, Juha Koivisto, Vesa Multanen
Illustrator: Joonas Paloheimo
Additional credits: Paul Earl
Published: March 2010


14 Comments
Brilliant.
Beautiful insight! Allthough this one is the only one that doesn't feel forced i like the campaign
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not brilliant... testimony-campaign against alcohol and cigars is the easy way, testimony is a easy way anyway...
good execution and copy, but that is all.
Tend to agree. Still, copy is really good.
amazing copy. congrats
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I love the visual and the copy
Well done, guys.....
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
absolutely great!!!
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easy way...but i like it.
the image is very good. I don't know why do u think that copy is good, but anyway.. . Its excellent art direction.
Thought it was a Guinness Ad.
Damn they're going after the kids these days.
Effective, I suppose.
I like this one, specially the lighting on the bed that resembles a pint of beer.
i like copy, it doesn't look like bed.
I guess I was mistaken… it's a bed.
Very good! Everything is pleasing.