Lasinen Lapsuus: Bottle
I was shocked to hear that after only a couple of drinks my child doesn't know me anymore. In my own eyes I'm just starting to be tipsy, but Niko thinks I've become another person. Mama is gone and he's left alone.
The Fragile Childhood activity has begun in 1986 and has been established as
a well-known form of activity in Finland. Its goal is to help children who
suffer from parental alcohol misuse.
Advertising Agency: Euro RSCG Helsinki, Finland
Creative Director: Marko Vuorensola
Art Director: Joonas Paloheimo
Copywriters: Annu Terho, Juha Koivisto, Vesa Multanen
Illustrator: Joonas Paloheimo
Additional credits: Paul Earl
Published: March 2010
20 Comments
For some reason, I love this one the most. It's very powerful. It's like the child has been "abandoned" or "forgotten" outside on the street, in the dark (while the parent's inside drinking)
Really gripping.
normal campaign
I love the look, I think the message lacks something. Its like I was expecting a much better text in such a beautiful design.
F10
Great series. While I am not crazy about the type, I do give kudos for the ads having more than three words of copy.
love the look. this one's my favorite. not crazy about way type is treated. also copy could be better.
Someone's provided an English translation. I am sure the copy reads better in Finnish. We have similar "lost in translation" issues with other campaigns too.
amazing
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Alexandre Brito
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Nice art. But the copy is rambling.
+++
"I love some things, and don't love some other things."
Great insight! The people won't stop drinking if they just do it. But if they have children maybe they will. I stopped smoking when I understood that my wife was pregnant. That is why I believe that this campaign will work little. Little because the drinking is a too bad vice.
Good art
it feels little incomplete to me, although im in love with the art
| Everartz |
Memorable ad.
Great art direction.
withalltherespects
Nice art
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Alcohol abuse is a well known problem in Finland, and the way these ads communicate is absolutely amazing. The agency could have gone a much simpler (as in bad) way.Fantastic!
http://www.flickr.com/photos/24034638@N03/
This entire series targets a great insight that anyone who has had a few too many can understand. A lot of people have no idea who they become after a few drinks. Nice work.
www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones
nice route
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~ Quite obviously, I have gathered no moss ! ~
the exorcist
Bottle it up kid.