Lasinen Lapsuus: Bottle

I was shocked to hear that after only a couple of drinks my child doesn't know me anymore. In my own eyes I'm just starting to be tipsy, but Niko thinks I've become another person. Mama is gone and he's left alone.

The Fragile Childhood activity has begun in 1986 and has been established as
a well-known form of activity in Finland. Its goal is to help children who
suffer from parental alcohol misuse.

Advertising Agency: Euro RSCG Helsinki, Finland
Creative Director: Marko Vuorensola
Art Director: Joonas Paloheimo
Copywriters: Annu Terho, Juha Koivisto, Vesa Multanen
Illustrator: Joonas Paloheimo
Additional credits: Paul Earl
Published: March 2010


atb2005's picture
13567 pencils

For some reason, I love this one the most. It's very powerful. It's like the child has been "abandoned" or "forgotten" outside on the street, in the dark (while the parent's inside drinking)

whatthefudge's picture
1268 pencils

Really gripping.

sold's picture
3219 pencils

normal campaign

f10.Sevilla's picture
59 pencils

I love the look, I think the message lacks something. Its like I was expecting a much better text in such a beautiful design.


Emanresu's picture
2150 pencils

Great series. While I am not crazy about the type, I do give kudos for the ads having more than three words of copy.

Marta Ibarrondo's picture
Marta Ibarrondo
55 pencils

love the look. this one's my favorite. not crazy about way type is treated. also copy could be better.

atb2005's picture
13567 pencils

Someone's provided an English translation. I am sure the copy reads better in Finnish. We have similar "lost in translation" issues with other campaigns too.

xcreativity's picture
2374 pencils


=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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sirvan's picture
29870 pencils

Nice art. But the copy is rambling.


"I love some things, and don't love some other things."

pulchinela's picture
1063 pencils

Great insight! The people won't stop drinking if they just do it. But if they have children maybe they will. I stopped smoking when I understood that my wife was pregnant. That is why I believe that this campaign will work little. Little because the drinking is a too bad vice.

Garlos Sánchez's picture
Garlos Sánchez
47 pencils

Good art

everartz's picture
7613 pencils

it feels little incomplete to me, although im in love with the art

| Everartz |

Tommy G.'s picture
Tommy G.
897 pencils

Memorable ad.

Adaddicted's picture
3435 pencils

Great art direction.


alexander_bickov's picture
3279 pencils

Nice art

franktrana's picture
99 pencils

Alcohol abuse is a well known problem in Finland, and the way these ads communicate is absolutely amazing. The agency could have gone a much simpler (as in bad) way.Fantastic!

MJStinson77's picture
601 pencils

This entire series targets a great insight that anyone who has had a few too many can understand. A lot of people have no idea who they become after a few drinks. Nice work. | | wordjones

rolling.stone's picture
2740 pencils

nice route


~ Quite obviously, I have gathered no moss ! ~

trebreh's picture
2 pencils

the exorcist

alausa's picture
1420 pencils

Bottle it up kid.

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