Lasikvision Corrective Surgery: Clock
Laser eye-correction surgery in 15 minutes.
Advertising School: The Creative Circus, Atlanta, USA
Instructor: Andy Corbett
Art Director: Peter Kehr
Copywriter: Dan Kelly
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30 Comments
very smart! to bad target audience will not see it :D
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www.itonijesve.com
Yes, good student ad...keep up the good work
Kinda confusing for me.
Does it mean that people remove their glasses for 15 minutes to undergo the surgery (hence they see blurry) and then start seeing clearly?
yes
...dahhhh, try to look at the instruction book to understand better.
well done makes the point clearly (or should I say unclearly)
apples
i got it
somebody used this idea for 2 hours campus or sumthin. pretty lame tho.
you're clearly a hack.
A huge miss not to blur the twelve as well. If you were to look at the clock without glasses at first and started 00, the 12 would be blurred out too. Good idea, poor execution.
Agreed that is should have been 12, 1, 2. Otherwise, agree with everyone else: This is rad.
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks
i think it would be better - if the whole part of the aerea (including the frame of the clock) were blurred?
one should not take life so seriously - as one will not come out of it alive.
Maybe change the 'time' - not sure I'd want laser eye surgery just after they're all back from lunch :)
it is good ..15 min later you see wordl and watch
Cool idea and a nice visual. But should the minute hand not be at 3?
"stay low, move fast"
Doin' it for the points
yup
That's what was throwing me off, too.
So, the clock should say 12:15 with the numbers 12, 1 and 2 blurred out. Or would that be too much?
Y'know, I'm trying to visualize it in my head and I kinda now understand why they kept both hands at 12 (although my gut tells me it should still read 12:15)
Damned-if-you-do, damned-if-you-don't kinda situation here.
good ad sure
nice
only numbers are blured? what about the miniute lines.
or that's why people should go there to take treatments.
good idea. can improve it.
off strategy. time is not the most pressing issue for this consumer.
KRAUTLAND, if the USP is "good eyes in 15 mins" and the USP is the message, then how is this off strategy?
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks
the strategy is the problem. nobody thinks "oh, I just have fifteen minutes, am I gonna be able to get lasik before my interview?" it's about fear, protection and then freedom.
BAD AD
Laser eye-correction surgery in 3 hours
Laser eye-correction surgery in 3 hours
great idea.. But as said above, i know feel that the minute hand should be on 3
First time i saw it I thought it was 3 hours.
Try the minute hand at 15 minutes, clock at 12.15
Probably works better?
Not sure..
after the clock strikes 12 and you count 15 the minute hand travels exactly till 3..it's AFTER 12 till THREE. ok on that....only that the whole piece of the clock like a pie should have been blurred....but further the clockwise action denotes future and here as the clock hands stand, it gives the impression that for the next 15 minutes "YOU WILL SEE A BLURED WORLD"...then all will be fine again!!!...wouldn't it have been better if 9 to 11:59 was blurred!?...actually, this clock visual is a sort of difficult to put across the message..i mean this one is bundled up with lot of criticisms as well as appreciations from people who understand creativity, but it's confusing for the layman....the clock represents a "CYCLE"...the hands will come back to the same old position anyway!!..same old blurred experience again in the future!!??