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Clock

Published/Aired: 
February 2009
Description: 

Print advertisment created by Creative Circus, United States for Lasik, within the category: Professional Services.

Laser eye-correction surgery in 15 minutes.

Advertising School: The Creative Circus, Atlanta, USA
Instructor: Andy Corbett
Art Director: Peter Kehr
Copywriter: Dan Kelly

Comments (30)

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Highest Rated

Guest's picture
Guest

...dahhhh, try to look at the instruction book to understand better.

Goblin's picture
Goblin
Activity Score 412

very smart! to bad target audience will not see it :D

Crisp One's picture
Crisp One
Activity Score 2005

Yes, good student ad...keep up the good work

Guest's picture
Guest

Kinda confusing for me.

Guest's picture
Guest

Does it mean that people remove their glasses for 15 minutes to undergo the surgery (hence they see blurry) and then start seeing clearly?

Guest's picture
Guest

yes

Guest's picture
Guest

...dahhhh, try to look at the instruction book to understand better.

erin montemurro's picture
erin montemurro
Activity Score 373

well done makes the point clearly (or should I say unclearly)

how do like them apples

Guest's picture
Guest

i got it

picktokyo's picture
picktokyo
Activity Score 1404

somebody used this idea for 2 hours campus or sumthin. pretty lame tho.

Guest's picture
Guest

you're clearly a hack.

Guest's picture
Guest

A huge miss not to blur the twelve as well. If you were to look at the clock without glasses at first and started 00, the 12 would be blurred out too. Good idea, poor execution.

rebelscum's picture
rebelscum
Activity Score 2110

Agreed that is should have been 12, 1, 2. Otherwise, agree with everyone else: This is rad.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

slowrider's picture
slowrider
Activity Score 648

i think it would be better - if the whole part of the aerea (including the frame of the clock) were blurred?

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

Maybe change the 'time' - not sure I'd want laser eye surgery just after they're all back from lunch :)

Guest's picture
Guest

it is good ..15 min later you see wordl and watch

Disco Munky's picture
Disco Munky
Activity Score 3890

Cool idea and a nice visual. But should the minute hand not be at 3?

"stay low, move fast"

Doin' it for the points

Ed Mintone's picture
Ed Mintone
Activity Score 585

yup

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

That's what was throwing me off, too.

So, the clock should say 12:15 with the numbers 12, 1 and 2 blurred out. Or would that be too much?

Y'know, I'm trying to visualize it in my head and I kinda now understand why they kept both hands at 12 (although my gut tells me it should still read 12:15)

Damned-if-you-do, damned-if-you-don't kinda situation here.

Guest's picture
Guest

good ad sure

Guest's picture
Guest

nice

Guest's picture
Guest

only numbers are blured? what about the miniute lines.
or that's why people should go there to take treatments.
good idea. can improve it.

krautland's picture
krautland
Activity Score 3216

off strategy. time is not the most pressing issue for this consumer.

rebelscum's picture
rebelscum
Activity Score 2110

KRAUTLAND, if the USP is "good eyes in 15 mins" and the USP is the message, then how is this off strategy?

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

krautland's picture
krautland
Activity Score 3216

the strategy is the problem. nobody thinks "oh, I just have fifteen minutes, am I gonna be able to get lasik before my interview?" it's about fear, protection and then freedom.

叶颢's picture
叶颢
Activity Score 168

BAD AD

Guest's picture
Guest

Laser eye-correction surgery in 3 hours

Guest's picture
Guest

Laser eye-correction surgery in 3 hours

Guest's picture
Guest

great idea.. But as said above, i know feel that the minute hand should be on 3

Guest's picture
Guest

First time i saw it I thought it was 3 hours.

Try the minute hand at 15 minutes, clock at 12.15
Probably works better?
Not sure..

sunjayv's picture
sunjayv
Activity Score 76

after the clock strikes 12 and you count 15 the minute hand travels exactly till 3..it's AFTER 12 till THREE. ok on that....only that the whole piece of the clock like a pie should have been blurred....but further the clockwise action denotes future and here as the clock hands stand, it gives the impression that for the next 15 minutes "YOU WILL SEE A BLURED WORLD"...then all will be fine again!!!...wouldn't it have been better if 9 to 11:59 was blurred!?...actually, this clock visual is a sort of difficult to put across the message..i mean this one is bundled up with lot of criticisms as well as appreciations from people who understand creativity, but it's confusing for the layman....the clock represents a "CYCLE"...the hands will come back to the same old position anyway!!..same old blurred experience again in the future!!??

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