Las Vegas Convention and Visitors Authority: Freehand
The free hand is for waving goodbye to loved ones.
Agency: R&R Partners, Las Vegas, USA
VP Creative: Randy Snow
Executive Creative Director: Daniel Russ
Creative Director: Matt McKay
Art Director: Mark Naparstek
Copywriters: Tony Marin, Christian Durrett, Adam Cook
Typographer: Randy Heil
Photographer: Clay Poole
9 Comments
Very American. Nice (long) headline, woven in with some well-crafted visual.
Formulaic but effective, I guess.
weird, I never thought of this as typical American...other than the rodeo part.
Go Marcus! Go Publicis Dialog!
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I just mean you see a lot of well-crafted, headline-driven ads from the States. And they all seem to have a similar tone of voice.
I don't dislike them. In fact, I usually enjoy them a lot more than those bad visual pun ads that we are bombarded with.
Holy cow! Love it like anything.
Great blend of copy and art. rarely done these days. will go down well with the target
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If it dont sell it aint creative
i agree, very american. i love it.
maybe the photos would look even better with slightly reduced saturation or some modest sandy tone added.
This is getting better. The idea is simple and goes some way to make rodeo look cool.
Smyths Jewellers agency should hire this agency's writers.
>>>> That's not an ad. THIS is an ad.
Good ads
8/10
Doin' it for the points