Las Vegas Convention and Visitors Authority: Everyone is welcome, 5

Everyone's welcome, even straight people.

LGBT advertising is nothing new. It’s been here for decades. For too long, brands have told us they’re “gay-friendly,” shown us a gratuitous same-sex couple, slapped a rainbow logo on it and called it a day. Las Vegas decided to do something different. To imagine a world where – every once in a while – we have to remind the heteros that Las Vegas still belongs to them, too…so long as they’re willing to share.

Advertising Agency: R&R Partners, Las Vegas, USA
Executive Creative Director: Arnie DiGeorge
Creative Director: Doug Finelli
Assistant Creative Director / Art Director:Mark Naparstek
Assistant Creative Director / Copywriter: Chris Hagan
Photographer: Brian Kuhlmann
Published: 2012

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5 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

What is the point of this ad? You want to make this city appealing to straight or gay couples? Here, you're doing neither.

tazyboy's picture
tazyboy
777 pencils

ok

kleenex's picture
kleenex
25530 pencils

The whole campaign is wonky.

feysal's picture
feysal
2140 pencils

cool

groovy baby!

Spanky's picture
Spanky
4895 pencils

This ad is offensive. Not because it involves sexual preference. But because it's just so bad. It's trying to be clever. But comes across as incredibly dumb.

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