May 2016

LGBT advertising is nothing new. It’s been here for decades. For too long, brands have told us they’re “gay-friendly,” shown us a gratuitous same-sex couple, slapped a rainbow logo on it and called it a day. Las Vegas decided to do something different. To imagine a world where – every once in a while – we have to remind the heteros that Las Vegas still belongs to them, too…so long as they’re willing to share.

Assistant Creative Director / Art Director:Mark Naparstek

Print advertisment created by R&R Partners, United States for Las Vegas Convention and Visitors Authority, within the category: Transport.

Everyone's welcome, even straight people.

Advertising Agency: R&R Partners, Las Vegas, USA
Executive Creative Director: Arnie DiGeorge
Creative Director: Doug Finelli
Assistant Creative Director / Copywriter: Chris Hagan
Photographer: Brian Kuhlmann

Comments (5)

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Highest Rated

YJ's picture
Activity Score 375

Decent idea, poor post work.

Shawali's picture
Activity Score 8442

Art director's dream. A straight one, that is... =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

tazyboy's picture
Activity Score 777

I believe the Art Direction could have been done much better..

terrence_linkz's picture
Activity Score 6

so the gorgeous ones are the gay ones :-).

feysal's picture
Activity Score 2567

hehehe yeah art directors dream!

groovy baby!

YJ's picture
Activity Score 375

Decent idea, poor post work.