Las Vegas Convention and Visitors Authority: Everyone is welcome, 4

Everyone's welcome, even straight people.

LGBT advertising is nothing new. It’s been here for decades. For too long, brands have told us they’re “gay-friendly,” shown us a gratuitous same-sex couple, slapped a rainbow logo on it and called it a day. Las Vegas decided to do something different. To imagine a world where – every once in a while – we have to remind the heteros that Las Vegas still belongs to them, too…so long as they’re willing to share.

Advertising Agency: R&R Partners, Las Vegas, USA
Executive Creative Director: Arnie DiGeorge
Creative Director: Doug Finelli
Assistant Creative Director / Art Director:Mark Naparstek
Assistant Creative Director / Copywriter: Chris Hagan
Photographer: Brian Kuhlmann
Published: 2012

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5 comments

Shawali's picture
Shawali
8393 pencils

Art director's dream. A straight one, that is... =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

tazyboy's picture
tazyboy
777 pencils

I believe the Art Direction could have been done much better..

terrence_linkz's picture
terrence_linkz
6 pencils

so the gorgeous ones are the gay ones :-).

feysal's picture
feysal
2224 pencils

hehehe yeah art directors dream!

groovy baby!

YJ's picture
YJ
374 pencils

Decent idea, poor post work.

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