LARPING League: Tears

Despite a passionate member base, The Vancouver Live action role playing (LARPING) League was struggling to attract new members. They required a campaign that would both raise awareness within the local LARPING community and attract new followers to the organization. A print campaign that emphasized the real life quality of the LARPING fantasy experience tempered with a wink to reality.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director / Designer / Copywriter: Jeremy Grice
Account Handler: Stephen Young

May 2013


tirthomitro's picture
2758 pencils

one helluva cmpgn.!

they showed me a picture & i laughed
dignity has never been photographed

Megalof's picture
54 pencils

I find these ads really amusing. Art direction is correct, but I like most of all the copy, nerdy but not offending.
Really enjoyed!

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